How to look smart and successful in 2021 if you are not Harry Styles Menswear trends.

Man in the streets of Milan, wearing a pastel colour suit, one of the trends in menswear 2021

Let’s face it; Harry Styles has become the coolest and best-dressed man on earth. The British singer is the muse of Gucci’s Alessandro Michele and a reference when it comes to contemporary fashion style. But if you don’t want to be Harry Styles, how can you look smart and successful in 2021? Check the best … Read more

What changes for Europeans when buying online after Brexit Goodbye British brands?

Online shopping after Brexit, will we keep buying from the UK?

So, Brexit has really happened, and since the 1st January 2021, the UK is no longer part of the EU. The Brexit trade deal launches a new chapter for Europe’s relationship with the UK after months of negotiations. Consequently, what will change when online shopping for Europeans buying fashion from UK-based companies after Brexit? Is … Read more

Spring/Summer 21 trends emerged from Milan Fashion Week To start wearing now.

Model wearing exposed bra under denim jacket, one of the spring trends from Milan Fashion Week.

As this year comes to an end, we’re dreaming of summer more than ever, since we all hope to be out of the pandemic by then. Consequently, it’s no surprise the lockdown and self-isolation have also influenced fashion designers. As a result, here are the ten Spring/Summer 21 trends that have emerged from Milan Fashion … Read more

Notorious Women #4: the Austrian photographer Yvonne Oswald Books, postcards and more.

Photographer Yvonne Oswald in interview to Notorious Mag

The Austrian photographer and curator for photography, Yvonne Oswald, is the next in our series “Notorious Women”. Here, you find women we interview because of the positive impact on society they have through their work, projects and ideas.Yvonne Oswald is the author of one of the most talked-about photography projects. Who hasn’t heard of the … Read more

What to wear to celebrate the end of the challenging 2020? Yeah, it's an end.

close up of a model watching to the camera and wearing a yellow floral dress

As difficult as this year may have been, it is coming to an end, and this calls for a celebration! So, what to wear to celebrate the end of the challenging 2020? I know New Year’s Eve won’t be the same without the big parties and friends, but even in a small group or just … Read more

S Moda unveils what’s behind many ‘handmade jewellery’ brands Someone said AliExpress?

We see more and more brands selling online similar jewellery pieces that they promote on Instagram as handmade jewellery, with beautiful photos that sometimes get thousands of likes. But the Spanish magazine S Moda has unveiled what’s behind many of these so-called handmade jewellery brands. All that glitters isn’t gold, or, in this case, handmade … Read more

The best Christmas movies from the ’40s to watch now Get into the holiday spirit.

Judy Garland in Meet Me in St Louis, a Christmas movie from 1944

What better time than now, to start with our Christmas movies watch list! Everybody has favourite films to watch around this time of the year. For many, the movie that puts them into the festive spirit is Love Actually. For others, The Grinch is a common front runner. But this year, the movie list we composed is … Read more

Notorious Women #3: Monika Kircher launches KKS to support art Deadline Jan 2021.

Monika Kircher launches the KKS foundation in Austria.

Our Notorious Women series welcomes Monika Kircher, one of the most influential persons in the Austrian economy, who’s just launched the Kärntner Kulturstiftung, KKS. An initiative that will inject up to 200,000 Euros into cultural projects in Austria. That’s music for our ears in times of COVID-19, right? Let’s see the details. What is the KKS … Read more

How to wear your scarf? Ask this TikTok star Creator to follow.

Among the styling tricks on TiKTok, Claudya Moreira shows how to style and wear a scarf.

Besides fun dance and song challenges, TikTok is also becoming the go-to app for designers, luxury fashion houses and people looking for fashion inspiration and styling tricks. The designer Claudya Moreira has already gained almost 200k followers showing women how to style and wear a scarf. In fact, she can turn a scarf into tops, … Read more

Quilted coat trend: perfect if you’re not a big puffer-coat fan Sleek and warm.

Stylish fashion-show goer wearing the winter quilted coat trend.

Winter is all about feeling warm and cosy, and nothing is cosier than the quilted coat trend. In fact, for those who think puffer coats are too bulky, the sleek quilted outwear is just the perfect option to keep you warm this season. Why we love the quilted coat trend? Who hasn’t dreamt of spending … Read more

Inside Victoria Beckham’s wardrobe Stalking her IG.

GIF with the best looks in Victoria Beckham's wardrobe.

Victoria Beckham is one of these women whose style keeps getting better and better. There’s been a real transformation from being the young Spice Girls singer to becoming a fashion designer and style icon. This is why we’re taking you to Victoria Beckham’s wardrobe, to see the best looks on her IG. Designer, wife and … Read more

The Best and Number 1 Moisturiser for Your Skin

Woman looking at the mirror while putting on her face a cream with urea, the best moisturiser for skin of all ages.

There’s one skincare miracle ingredient that’s been overlooked and hasn’t been praised enough, Urea, the best moisturiser for your skin. Urea is a natural compound produced by our bodies when metabolising protein. Super-efficient, this moisturiser is also among the best for exfoliating skin. What happens to skin as we age Urea works on both external … Read more

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more

St Nicolaus Day: Have you been a good or bad girl? What to wear.

Model in off-shoulder top over turtleneck, inspiration on what to wear on St Nicholas Day.

In this atypical year, children are looking forward to St Nicholas Day more than ever! But we too, are counting the days and thinking about what to wear, as the happy celebration of St Nicholas Day gives us the opportunity to dress up a little during the lockdown. As we wait to celebrate the generous … Read more

Kate Middleton: chicest summer outfits Get the look.

Duchess of Cambridge during her visit to Derby Uni where she talks about students mental health

It’s no secret we love the style of Catherine Duchess of Cambridge. And her effortlessly chic fashion choices keep getting better with every public appearance. As we all know, Kate has a super busy schedule, and she always manages to look flawless. So, get inspired by the stylish royal and get her summer looks! If … Read more

Great finds at Mango menswear Put them on your gift list.

Men wearing the best finds from Mango menswear; tartan coat and ocher bag.

The cold has definitely arrived, and the high street label Mango has plenty of winter staples for men. To make your life easier, we went through all the available Mango menswear items and selected some great finds. We chose timeless and smart-casual pieces that will last several seasons and are affordable but look high-end. Additionally, … Read more

Is having a sense of humour the new symbol of luxury? Thanks, TikTok.

Barneys' campaign shows humour in luxury brands and industry is the new luxury.

2020 will be remembered not only because of the lockdown. But it will also be the year luxury fashion brands have created the most fun videos and campaigns, proving that a sense of humour is the new symbol of luxury. Luxury industry and aspiration For as long as I can remember, the luxury fashion industry … Read more

What? Björk has turned 55 and we can’t believe it Get the look.

Björk has turned 55 and we celebrate her fashion style.

Can you believe Björk has just turned 55? In my mind, the cute elf-like singer from Iceland must still be in her 20s! Somehow, Björk manages to keep fascinating us with her captivating music and unique fashion style. What’s her secret, to look like an ageless fairy out of a Nordic folklore story after all … Read more

Kirin, cheerful fashion to put a smile on your face Korean style.

Model wearing faux-fur coat and hat in cheerful colours, by the Korean fashion label, Kirin.

Although our first reaction to lower temperatures is to get our beige and all-black ensembles out of the closet, you should consider wearing some bright-coloured and fun clothes this season too. In fact, cheerful fashion like the Korean label Kirin can lift spirits during fall and winter, and bring a smile on your face. It … Read more

The shoe trend that will upgrade your A/W wardrobe right now Versatile and timeless.

Anna Baryshnikov, actress Qi Xi, and Tessa Thompson wearing loafers shoes from Miu Miu and Prada

The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of … Read more

#CloseEyeOn: following willsnotebook Instagram For jewellery addicts.

Amazing jewellery pieces posted on @willsnotebook Instagram under the hashtag #willsnotebook.

If you love jewellery as much as we do, and enjoy beautiful photos of amazing pieces, you must follow willsnotebook Instagram ASAP. The editor of jewels, watches and style, and contributor of Town & Country Magazine, Will Kahn, presents stunning jewellery pieces under the hashtag #willsnotebook on Instagram. What makes #willsnotebook so special on Instagram … Read more

#CloseEyeOn: 2 fashion brands to look for faux fur coats Cozy and chic.

Woman wearing one of the cool faux fur coats by fashion label Stand Studio.

One of the coat trends we’re looking forward to wearing the most this winter is the cocoon-like faux-fur coats. If you too are obsessing with the cosy outwear trend like the most stylish Instagram fashionistas and influencepreneurs, we have here the two go-to fashion brands to look for cool faux fur coats. The growing popularity … Read more