Christine Schönburg 
Like millions of people out there, I love watching youtube videos with skincare reviews, hair products reviews and, of course, tutorials. But not all of them are trustful opinions. Influencers and Youtubers have to make a life out of it, and their advertising contracts can dictate their views. Having said that, we want to make … Read more
I recently had to ask a Spanish friend for a huge – and very inconvenient – favour; to pack all my daughter had left in her student flat in Madrid as she came to Vienna before the lockdown and still hasn’t gone back. Anyway, we had to send him a thank you gift, of course. … Read more
We’ve been reading a lot about Jimi Hendrix lately, because of his 50th death anniversary. The idol of the American hippie movement is not only a guitar legend but also, a fashion icon. In fact, Jimi Hendrix’s style keeps inspiring fashion designers. From Hedi Slimane to Alessandro Michele, we’ve seen on the runways, looks clearly … Read more
Like the serpent that sheds its skin to reappear with a brand new layer, the iconic Bulgari Serpenti watches and snake jewellery have come in new forms, over and over again, since 1948. In fact, Bulgari and the serpent have a precious and long-lasting love story. But, although the snake is closely linked to the … Read more
“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label … Read more
Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more
Now that life is slowly getting back to normal; we’re sure you’re looking forward to dressing up to go to the office or meet your friends again. So it’s time to refresh your work outfits and update your fall wardrobe. By paying attention to the fall trends, you can find affordable pieces with hot design … Read more
Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at … Read more
While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more
As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more
As the Austrian capital hosts the MQ VIENNA FASHION WEEK until the 12th September, fashion topics are hotter than ever in Vienna, especially among those who dream studying fashion. Recently, Notorious had a giveaway promotion with tickets for MQ VIENNA FASHION WEEK.20. We were delighted with the high response and feedback we received. The success … Read more
So it’s really happening; September is just around the corner, and it’s time to think about your Back to School looks. And especially in COVID times, we want you to rock smart school outfits for this fall semester. Whether you’re actually going back to university or starting the semester with Zoom online classes at home, … Read more
Washing hands several times a day, rubbing hand-sanitizer and disinfecting cellphones have become the “new normal”. But how about dirty makeup brushes? Did you know they can carry bacteria and even viruses to you eyes, nose and mouth? But before you start frantically getting rid of your used beauty tools, read here why and how … Read more
Whether you’ve missed her or not, Meghan Markle is back in the news, and this time, because of her smart outfit choice. The Duchess of Sussex looked effortlessly chic during a conversation with the activist Gloria Steinem. And soon after the first photos hit Instagram, fashion lovers wanted to know who’s the designer behind Meghan … Read more
Accessories are your best friends when it comes to updating your looks without having to buy a whole new wardrobe. So with autumn just around the corner, we pinpointed the best handbag trends that emerged from the fall 2020 runway shows. To sum up; here are the six fall 2020 bag trends worth investing in, … Read more
Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more
We love online shopping, and, like any fashion-savvy, we love even more a good sale. This is why we think Nordstrom Anniversary Sale is unmissable to update your fall wardrobe. Every year, the America-based department store offers incredible discounts on their bestsellers and designers items. Nordstrom ships to 30 countries If you aren’t in the … Read more
Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you … Read more
As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more
Amidst all the turmoil the Spanish Royal Family has gone through, especially recently with King Juan Carlos’ exile, Queen Sofia has always been the backbone of the family and an example of dignity and elegance for the Spanish people, who admire and love her dearly. Sofia of Spain and Infanta Elena, her daughter, have set … Read more
This year, summer sales are a huge event. It’s a side effect of the lockdown we’ve been living these last few months. During this period, commerce in general, dropped drastically, forcing the retail to start summer sales earlier with incredible discounts. So we selected for you the best sales, with offers that you will wear … Read more
As the American fashion model Karlie Kloss celebrates her 28th birthday, we’d like to congrats her as a role model, inspiring and empowering young girls through her coding camp Kode With Klossy. Karlie Kloss; model and science nerd One of the best-known faces in fashion, the stylish Karlie Kloss says she is also a math … Read more
Reading all the birthday messages the royal family has just sent Meghan Markle, including the Queen, Prince Charles and the Duke and Duchess of Cambridge, William and Kate, it is hard to imagine that only a couple of days ago, extracts of Harry and Meghan’s upcoming biography have come out in the newspaper The Times. … Read more