Christine Schönburg 
Opening Miu Miu SS21 show during Paris Fashion Week, Kate Moss’ daughter, Lila Moss, is following the footsteps of her mother. With her runway debut for Miu Miu, Lila Moss is making a name for herself in the fashion world. Both mother and daughter made their runway debuts at 18 and during Paris Fashion Week; … Read more
“A Diamond is Forever”, and so is gold. While the sparkling gemstone makes us think of love and engagement rings, it also represents stability and security. This is why gold and precious gemstones are the first choices for savvy investors in times of crisis, and more and more people are buying at online jewellery auctions. … Read more
According to The Guardian, Killing Eve’s “one of the 100 greatest television series of the 21st century”; not bad for a TV show about a psychopathic assassin, Villanelle, whose wardrobe filled with fantastic outfits some of us would kill for, no pun intended. Adapted and produced by the British Phoebe Mary Waller-Bridge, whom The Times … Read more
Paris Fashion Week has just closed fashion month, and although there were some traditional runway shows, most of the 84 fashion houses chose to present their SS21 collections through digital shows. Could this mean the death of traditional fashion shows? After much speculation, the shows of Paris Fashion Week SS21 were confirmed almost in the … Read more
The fashion world has taken social media to express sadness and pay tribute to the Japanese fashion designer Kenzo Takada who passed away on Sunday in Paris due to Coronavirus related complications. With the death of the 81-year-old designer in the midst of Paris Fashion Week, we see Paris as, indeed, the capital of fashion … Read more
We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However, … Read more
Whether it’s a spontaneous weekend escapade to the beach, a weekend in Paris or a couple of days at your friends’ in the countryside, having the right travel bag is essential for any stylish man. And if it’s a romantic getaway, well, then it’s more than essential! Because, yes, we women do look at your … Read more
The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more
Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more
Title photo @belgianroyalpalace If you think tough military schools are only for future kings and boys of royal families, well, think again. Elisabeth, Princess of Belgium, is the personification of royal women empowerment. The 18-year-old student shows the world how to be a modern princess by enrolling at the Royal Military Academy in Belgium. Royal … Read more
Like millions of people out there, I love watching youtube videos with skincare reviews, hair products reviews and, of course, tutorials. But not all of them are trustful opinions. Influencers and Youtubers have to make a life out of it, and their advertising contracts can dictate their views. Having said that, we want to make … Read more
I recently had to ask a Spanish friend for a huge – and very inconvenient – favour; to pack all my daughter had left in her student flat in Madrid as she came to Vienna before the lockdown and still hasn’t gone back. Anyway, we had to send him a thank you gift, of course. … Read more
We’ve been reading a lot about Jimi Hendrix lately, because of his 50th death anniversary. The idol of the American hippie movement is not only a guitar legend but also, a fashion icon. In fact, Jimi Hendrix’s style keeps inspiring fashion designers. From Hedi Slimane to Alessandro Michele, we’ve seen on the runways, looks clearly … Read more
Like the serpent that sheds its skin to reappear with a brand new layer, the iconic Bulgari Serpenti watches and snake jewellery have come in new forms, over and over again, since 1948. In fact, Bulgari and the serpent have a precious and long-lasting love story. But, although the snake is closely linked to the … Read more
“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label … Read more
Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more
Now that life is slowly getting back to normal; we’re sure you’re looking forward to dressing up to go to the office or meet your friends again. So it’s time to refresh your work outfits and update your fall wardrobe. By paying attention to the fall trends, you can find affordable pieces with hot design … Read more
Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at … Read more
While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more
As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more
As the Austrian capital hosts the MQ VIENNA FASHION WEEK until the 12th September, fashion topics are hotter than ever in Vienna, especially among those who dream studying fashion. Recently, Notorious had a giveaway promotion with tickets for MQ VIENNA FASHION WEEK.20. We were delighted with the high response and feedback we received. The success … Read more
So it’s really happening; September is just around the corner, and it’s time to think about your Back to School looks. And especially in COVID times, we want you to rock smart school outfits for this fall semester. Whether you’re actually going back to university or starting the semester with Zoom online classes at home, … Read more
Washing hands several times a day, rubbing hand-sanitizer and disinfecting cellphones have become the “new normal”. But how about dirty makeup brushes? Did you know they can carry bacteria and even viruses to you eyes, nose and mouth? But before you start frantically getting rid of your used beauty tools, read here why and how … Read more