#OhBoy – The ultimate guide to wearable menswear SS23 trends

street style photo of a model walking in a busy street wearing a COS dark suit with tie and white shirt

Harry Styles is considered one of the most stylish men of today. We may even discover that he is the lost son of David Bowie and Tom Wolfe. Yes, Harry Styles is a Dandy, which style was best explained in 1932 by psychologist J.C. Flugel as “the great masculine renunciation“. But if you don’t identify … Read more

White shirts for Spring 2023 – Check the new shapes and silhouettes

collage with models wearing white shirt for spring 2023-COS-Dior-Michael Kors-Erdem

Few pieces are as essential to a timeless wardrobe as the classic white shirt. This staple item elevates any outfit and is always at the top of the capsule wardrobe list. Even so, when a new season rolls around, we all want something fresh for our closets. We crave a white cotton blouse that’s crisp, … Read more

#SpringFix – 5 classic fashion pieces to brighten up your wardrobe

street style-copenhagen fashion week - fashionista wearing mini skirt black-ballerinas-prada woven bag - striped shirt

I believe that like me, you can’t wait for spring. After months of dark and cold days, we are starting to see a bit more sunshine and nicer temperatures. Additionally, we are seeing new collections on Instagram, TikTok, and magazines, and we want to wear them, right? But the unpredictable weather of March and April … Read more

Sort Your Closet Now with Growing & Ongoing Trends for SS23

COS model wearing a white tank top and pleated pants in the streets of Nova York

Dear fashion lovers, as we patiently wait for warmer weather to arrive, let’s look at the growing and ongoing trends for SS23. We’ve done the research so you can organize your wardrobe and be ahead of the game. 1. Designer brands that are growing in popularity We’ve reviewed 247 runway shows from Fashion Week for … Read more

Tracksuits inspired by Ted Lasso and Squid Games

Models on backstage wearing tracksuits from Tory Burch

I don’t know about you, but I’m obsessed with the retro tracksuits that the TV series Ted Lasso and Squid Game made fashionable again. Pop culture and luxury fashion brands like Gucci x Adidas and Tory Burch are definitely influencing my newfound love for these ‘70s jogging suits. But also my desire to feel comfortable … Read more

5 Looks we’ll want to wear this Spring

fashionista at Copenhagen Fashion Week wearing a white shirt with a oversized collar and sunglasses

Although we are still covered with puffer jackets, we’re thinking about what we’re going to wear next season. We already talked about the Spring/Summer 2023 trends that emerged from the most relevant Fashion Weeks, but what are the street style looks we’ll want to wear this spring? According to our favourite Instagrammers, here are the … Read more

NYFW AW 2023 – Alexa Chung is our style muse

Alexa Chung in Prada Milano event, wearing Prada

NYFW AW 2023 is in full swing until February 15th, 2023. Six intense days following in the footsteps of fashion names like Thom Browne, Willy Chavarria, Rodarte, Luar and others. From Instagram to TikTok, the hashtag NYFW takes us to the best of Big Apple street style. And to digest this information overload, we’ve carefully … Read more

The Challenge – How to find the right jeans for your body type

fashionista wearing a all denim outfit in the streets of Copenhagen fashion week

A good pair of jeans is probably the essential item in any girl’s wardrobe. So finding the right one for your body type is a must. A pair of jeans that fits you makes you feel confident and comfortable, which is the first step to being cool and elegant. And speaking of confidence, you know … Read more

The best activewear on sale to keep the mantra New Year, New Me alive

collage with some sportswear and a model wearing a sweatshirt and sweatpants

It’s February and I don’t know about you, but I’m finding it quite challenging to stick to my New Year’s resolutions. Of course, I am talking about those resolutions that involve exercising and dieting. Following the advice in the article “Notorious Etiquette: 4 Tips To Stick To Your New Year’s Resolutions”, I started yoga and … Read more

Dos and Don’ts on how to wear Black Tie 

collage with actor David Niven wearing a black tie, and drinking champagne in a bathtube

Going to a ball, Black Tie is the formal dress code for men a lot of times. Elegant and classic, it seems quite simple to style. However, with all men wearing the same “uniform”, why is it so difficult to know how to wear Black Tie?  One ball organizer says that “especially the many international … Read more

An everyday uniform that I can wear the whole winter. A Lego wardrobe.

Collage with Ralph Lauren, COS, Tory Burch and The Row look-turtleneck and shirt

Every stylist or fashionable person has a uniform. That is an outfit or style repeated on several occasions, regardless of the time of year. Don’t worry because having a uniform is about something other than repeating the same outfit ad-eternum and dying of boredom at the end of each season. Instead, you imagine your wardrobe … Read more

Emma Mackey is the new face of Casablanca AW 22 23. Great film and looks.

Emma Mackey wearing Casablanca Paris

Emma Mackey is one of the new sensations on the screen. The French-British actress debuted in the cinema with minor roles in independent and short films. But Emma Mackey’s career took off when she played Maeve Wiley in the Netflix series Sex Education. With that role, Emma was nominated for the British Academy Television Award.In … Read more

#BuyBetter – 13 best secondhand shops in Vienna

Updated in January 2023- Vintage shopping has become one of the nicer sustainable practice in fashion. Not to mention that wearing something older or just with a preview story is the key to achieving the French-girl look that we all love. These are already reasons enough for us to look for the best second-hand shops … Read more

AW 22/23 shoe guide: cool and wearable shoe trends. Runway edit.

Naomi Watanabe for UGG AW 22/23

We’ve filtered the excesses we’ve seen on the runways and here you’ll find an AW 22/23 shoe guide with 10 cool and wearable trends. Now Autumn has arrived once again – and pretty early here in Europe – it’s time to get your feet a Pedi and footwear that will have you trailblazing the shoe … Read more

#CloseEyeOn – Gigi Hadid x Guest in Residence and Other Fashion collaborations

Gigi hadid and her new brand guest in residence

This year, fashion collaborations showed no signs of slowing down. On the contrary, apart from the classic designers x high street fashion collab, fashion has witnessed historic brands x brands collab. The best example is Adidas x Gucci collaboration; this collection is sure to become a collector’s obsession. Although less iconic, the latest collaborations are … Read more

Be The First To Own The Bubble Hem Trend In The Cocktail Season

model wearing a bubble hem dress from Carolina Herrera Pre Fall 2022

During the high cocktail season, there is always something new to look forward to, and the trend that everyone is talking about is called the Bubble Hem. Although it has been spotted here and there on the runway SS23 or on a couture red carpet gown, it hasn’t seemed like a regular flow — until … Read more

Simple & Chic: the timeless Navy Blue Sweater

Collage with Alexa Chung, Linda Tol and models wearing timeless navy blue sweater

If there is one thing Alexa Chung can’t live without, that’s the timeless navy blue sweater. And our queen of style is right because the classic navy jumper is chic and versatile. The stylish presenter-turned-fashion designer has been wearing navy blue sweaters since her childhood. And she admitted that this is the piece of clothing she … Read more

The best hair care products for winter

girl in front of a window, wearing a sweater turning her head and hair down

The cold and dry season of the year can cause troubles to your hair that will follow you into spring and summer. So you’d better take special care of your strings now to avoid having to chop your locks off later. That’s why we’re going to cover in this article the best hair care products … Read more

#MyNewFavourite – brown corduroy for winter

fashionista wearing a jacket and a hat in brown corduroy during fashion week

Do you love brown corduroy? If so, you’re in good company! Corduroy pants and jackets have been around for generations and are still a popular option for both men and women. Though its popularity has ebbed and flowed over the years, corduroy is once again becoming a popular fabric choice for clothing. The repetition of … Read more