Chloë Sevigny redefines maternity wear How to look cool when expecting.

Chloë Sevigny has been a style icon since she first started her modelling and acting career in the ’9os, but now, during her pregnancy, we love her style even more. The New Yorker It-girl has always had an effortlessly chic and modern style, whether in red-carpet looks or street style outfits.  And she’s managed to … Read more

All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

The items we’ll be wearing this year Wear now, before anyone else

Blanca Miro during PFW wearing a minidress over a polo shirt, one of the items we'll be wearing this year

We selected the top trends for 2020 according to what we’ve seen on the catwalks and in the streets during Fashion Weeks. This way, you can shop consciously, knowing what are the items we’ll be wearing not only this spring but also the whole year. If you purchase something through the links in this post, Notorious-mag will get a … Read more

Meghan Markle’s looks before Megxit inspired us to wear these colours.

Meghan Markle wearing a green outfit and Prince Harry wearing a blue suit during the last official event before they move to Canada

All eyes were on Meghan Markle as she and Prince Harry carried their last public royal engagements before officially stepping down as Senior Royals. The Duchess of Sussex went out with a bang thanks to the carefully chosen Megxit wardrobe. Meghan looked impeccable in each appearance, wearing bold colours that scream “Non, rien de rien, … Read more

H&M x Johanna Ortiz, the collab you cannot miss Run, before it's gone.

model sitting on a hammock wearing a dress from HM x Johanna Ortiz collection

H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more

We dug out the best pieces from H&M for you

collage with the best pieces we dug on hm

Some people may overlook H&M, but knowing what to look for when shopping, you will be able to find some fantastic pieces that are both trendy and affordable, and that look more expensive than they are. What we like the best at H&M are the basics, that transition nicely from office outfit to party look … Read more

The vintage jewellery we are buying on Etsy

Christian Lacroix vintage brooche

Buying vintage jewellery can be as exciting and fun as going on a treasure hunt. But one needs a lot of time and patience, and a good eye, of course, to find out where to buy good pieces. There are several shops selling vintage jewellery on Etsy, and you can get lost there. Don’t despair, … Read more

The comeback of white socks Hello, Michael Jackson.

Veronika Heilbrunner attending a runway show at Paris Fashion Week, wearing red velvet dress and white socks with loaefers

White socks have been despised for quite some time, but believe it or not; they are making quite a comeback. I see, more and more, fashionable women wearing loafers with bright white socks.  To my amazement, I find myself nodding with approval and thinking they look seriously chic. White socks used to be a fashion … Read more

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go, … Read more

The white shirt Guide for Spring 2020 Timeless and chic.

Stylish fashion show-goer wearing a white shirt and a Fendi handbag during Milan Fashion Week.

A white shirt is the ultimate effortlessly chic staple one must have in the wardrobe. Think of any truly elegant woman and you’ll see her in a crisp white shirt. From Hollywood divas and royals like Katherine Hepburn and Caroline de Monaco to fashion designers like Carolina Herrera and Victoria Beckham, the white shirt gives … Read more

We found the best spring shoes with up to 50% discount On Net-A-Porter.

street style photo showing a detail of a woman wearing slim black jeans and Bottega Veneta mules

Spring is just around the corner and, luckily for you, we found some fab spring shoes with up to 50% discount on Net-A-Porter. If you’re anything like us – and we know you are – you’re already dreaming about updating your spring wardrobe. So why not start by the most adored item in any woman’s … Read more

Office outfits inspired by London Fashion Week British fashion after Brexit and Megxit.

Woman wearing red blazer and colourful scarf and gloves, a comfortable office look.

As we enjoy the first London Fashion Week after Brexit and Megxit, we’re keeping an eye on the street style outside the runway shows, and prepared six office outfits inspired by London Fashion Week for you. As usual, the show-goers, fashion editors and influencers look fantastic and are an endless source of inspiration for the … Read more

The Story of the Cocktail Ring A big and precious story.

collage with vintage photos and rings telling the story of the cocktail ring

Fall is coming with its parties and cosy dinners, so now are the right time to think about getting a new cocktail ring! Before jumping into the business, we’ll share a fascinating trivia with you, to be used as small-talk in your next cocktail party! And it’s exactly about the name cocktail ring. The concept … Read more

The Style of 5 of the Most Powerful Women in the World 

collage showing Christine Lagarde, president of the central bank

Women in top positions are more and more often nowadays, we are on the rise.  According to Forbes, the 5 most powerful women in the world are German Chancellor Angela Merkel, director of the international monetary fund Christine Legard, Queen Elisabeth II, Vogue editor-in-chief and Condé Nast artistic director Anna Wintour and American singer/songwriter Taylor … Read more

The most romantic jewellery- Valentine’s Day Inspiration Let your love sparkle.

Vintage black and white photo of a couple romantically kissing

As the 14th February approaches, we can’t help dreaming of receiving some beautiful flowers or a box of chocolate. Alright, alright, who are we trying to kid? What every woman truly desires is a special gift that shows how much her sweetheart loves her: jewellery, of course! Love and jewellery By 1920, the mass production … Read more

Office outfits inspired by street style during Fashion Week 5 stylish looks for your work week.

Olivia Palermo during fashion week wearing an embroidered cape

Whether in Paris, New York, London or Milan, the street style during Fashion Week is a fantastic source of inspiration for office outfits. Fashion editors, models and fashionistas from all over the world gather for the runway shows looking fab, wearing the coolest and most on-point outfits. Here are some excellent inspiration and styling ideas … Read more

These are the shoe trends we’re going to wear in spring 8 key styles to buy now.

Collage with loafer shoe trend for Spring 2020

From what we’ve seen regarding shoe trends in the runway shows, spring will be a feast for shoe-lovers. To be honest, we can’t wait – literally. So we’ll buy the Spring shoes now and wear these beauties paired with tights. We’ve pinpointed the eight main shoe trends that we’ll be wearing this spring, from bright-coloured … Read more

Office Outfit Inspired by New York Fashion Week Timeless and elegant workwear.

street style photo of a fashionista wearing a cobalt blue dress as inspiration for office outfit

New York Fashion Week kicks off today, and we’re looking forward to seeing what designers will present on the catwalk but also the street style during NYFW, which is always a fantastic source of office outfit inspiration. When we think of New York Fashion Week, the first that comes to mind is a woman who is … Read more

Workwear inspiration from Copenhagen Fashion Week  Effortless chic and oh-so-cool!

Copenhagen Fashion Week A/W2020 is our favourite workwear inspiration because of the minimalist and sophisticated style of the Scandinavian girls. But what’s so special about them? Well, Danish girls are pros at mixing high street and luxury, feminine and masculine, chic and relaxed, putting together looks that are excellent inspiration for our office hours. The … Read more

6 affordable brands offering a timeless wardrobe To wear over and over again.

Collage with some affordable and timeless fashion

You may not believe it, but it is possible to build a sustainable capsule wardrobe with timeless yet affordable brands! Knowing where to shop and what to look for, you won’t need a small fortune to look chic and stylish all year round. If you purchase something through the links in this post, Notorious-mag will get a commission. 1 … Read more

5 transitioning outfits to go from winter to spring without spending a cent The perfect looks for those early spring days

fashionista at milan fashion week wearing striped pullover and a red cap

Usually, I’m all up for an enjoyable spring shopping tour, but this year I challenged myself: give my winter wardrobe a spring makeover and put together transitioning outfits without spending a single cent. Believe it or not, it is possible. On top of that, it is fun creating new looks with pieces you already own, … Read more

Wide belts. This accessory will transition from Winter to Spring with you Waist list.

Collage with street style photo from milan fashion week, with a fashionista wearing a white shirt dress and a wide black belt

Our readers know already that we’re quite obsessed with accessories. Actually, we spend more on accessories than buying the latest trends. Why so? First, we have an emotional attachment with our clothes. In my wardrobe, I have pieces from 20 years ago, that I wear again and again, every season.  Second, we don’t need a … Read more