Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more

33 affordable items that look like designer pieces The best in fast fashion.

Caro Daur, German model and influemcer, wearing a silk foulard on the head, sunglasses and gold hoops_Street Style Fashion Week Milan

Now that life is slowly getting back to normal; we’re sure you’re looking forward to dressing up to go to the office or meet your friends again. So it’s time to refresh your work outfits and update your fall wardrobe. By paying attention to the fall trends, you can find affordable pieces with hot design … Read more

Start fall on the right foot, or better said, in the right shoes 13 shoe trends for autumn.

Collage with some of the shoe trends for fall.

While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more

10 Fall outfit formulas inspired by Alexa Chung Get the look.

Alexa Chung wearing a black little dress and white collar shirt in the Serpentine Gallery and Burberry event

As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more

Back to school looks in COVID times: what to wear Smart styles.

Woman wearing one of the Wonder Woman T-shirts, perfect for cool back to school looks.

So it’s really happening; September is just around the corner, and it’s time to think about your Back to School looks. And especially in COVID times, we want you to rock smart school outfits for this fall semester. Whether you’re actually going back to university or starting the semester with Zoom online classes at home, … Read more

Be careful with dirty makeup brushes!

woman hand grabs some makeup brushes from a makeup table

Washing hands several times a day, rubbing hand-sanitizer and disinfecting cellphones have become the “new normal”. But how about dirty makeup brushes? Did you know they can carry bacteria and even viruses to you eyes, nose and mouth? But before you start frantically getting rid of your used beauty tools, read here why and how … Read more

Anine Bing, the designer behind Meghan Markle’s striped pants Meet the Danish designer.

Meghan Markle wearing Anine Bing striped pants paired with a white t-shirt, sandals and a straw hat.

Whether you’ve missed her or not, Meghan Markle is back in the news, and this time, because of her smart outfit choice. The Duchess of Sussex looked effortlessly chic during a conversation with the activist Gloria Steinem. And soon after the first photos hit Instagram, fashion lovers wanted to know who’s the designer behind Meghan … Read more

6 fall bag trends worth investing in 2020 To refresh your autumn looks.

Boss, Ulla Johnson and Prada fall 2020 bags.

Accessories are your best friends when it comes to updating your looks without having to buy a whole new wardrobe. So with autumn just around the corner, we pinpointed the best handbag trends that emerged from the fall 2020 runway shows. To sum up; here are the six fall 2020 bag trends worth investing in, … Read more

Nordstrom Anniversary Sale: update your Fall wardrobe What's trending.

Model sitting at a train bar, wearing a zebra-print dress, hat and silk scarf.

We love online shopping, and, like any fashion-savvy, we love even more a good sale. This is why we think Nordstrom Anniversary Sale is unmissable to update your fall wardrobe. Every year, the America-based department store offers incredible discounts on their bestsellers and designers items.  Nordstrom ships to 30 countries If you aren’t in the … Read more

The summer 2020 sales are hotter than the weather Our best findings.

Four women wearing outfits that you can buy in the summer 2020 sales.

This year, summer sales are a huge event. It’s a side effect of the lockdown we’ve been living these last few months. During this period, commerce in general, dropped drastically, forcing the retail to start summer sales earlier with incredible discounts. So we selected for you the best sales, with offers that you will wear … Read more

Sweet jewellery: Alina Abegg’s Sugar High collection Is it a ring or candy?

two models showing the sugar high collection by jewellery designer Alina Abegg

If you want to feel like a child in a candy store without having to worry about the extra calories, Alina Abegg can make your dream come true with her Sugar High collection. Is it a candy or a ring? The sweet-inspired jewellery collection is difficult to resist; the colours and some gems in cabochon … Read more

The bikini museum: All about the tiniest piece in your wardrobe. From France to Brazil.

Campaign photo of the Swimwear Adriana Degreas featuring model wearing a gold bikini top.

Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more

Love details of Brooklyn Beckham and Nicola Peltz engagement Congrats.

Engagement photo of Brooklin Beckham and Nicola Peltz.

Big news for Victoria and David Beckham; their son Brooklyn Beckham and Nicola Peltz got engaged. After dating for 7 months, the 21-year old photographer and his fiancée shared the happy news on their Instagram accounts with the same photo. Brooklyn wrote  “Two weeks ago I asked my soulmate to marry me and she said … Read more

The jelly sandals from my childhood are back In Summer and Fall.

Blue jelly sandals next to sunglasses and straw hat on the sand.

As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most … Read more

Harry Styles’s cardigan went viral on TikTok  Knitting trend.

Harry Styles rehearsal wearing JW Anderson patchwork cardigan

Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he … Read more

What to buy in the Summer sales to wear in Fall Or how to shop consciously.

Street style photo of woman wearing a metallic shirt and plissé skirt, perfect for fall.

Who doesn’t like shopping during summer sales? You can get all those beautiful items you’ve had an eye on for a fraction of the price. But be careful not to get carried away. Don’t buy things you won’t wear much only because of the inviting price tags. Savvy shoppers know how to pick clothes in … Read more

Simonett is our brand for feminine, modern and affordable clothes Wear it before the rest.

Woman in a park wearing a baby blue satin set

Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year. The hand-printed … Read more

These are the five items that I need RN to update my summer wardrobe.

Gucci hat and sunglasses chains and colourful makeup to update my wardrobe.

Step by step, we are all getting back to our daily routines, which means I started looking for new items to update my summer wardrobe. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office,  I’ve met some work colleagues and clients. However, I am not ready … Read more

Magic Beans: The Beauty Benefits of Coffee 

Collage with cup of coffee and smiling woman spreading a beauty cream on her face.

We are huge fans of the black, hot and strong brew, and in our defence, read this article and you’ll see that the endless benefits of coffee are incredible. Actually, the term “fans” might even be a slight understatement as coffee is literally our elixir of life. Everybody here at Notorious HQ starts the day … Read more

Post-lockdown outfits: what should I wear to the office? Mon-Fri

fashionista at milan fashion week on the street wearing a oversized sheer dress; a perfect post-lockdown office outfit for this summer.

Now that we’re almost back to normal and summer is basically here, check the great post-lockdown outfits and get the look with the pieces we hand-picked for you to wear to the office from Monday to Friday. Our editors select independently all products featured on Notorious-mag. However, when you buy through our links, we may get … Read more

Bang, Bang: How to Style Your Fringe 

Street style photo of a fashion show goer wearing a short bob and fringe during fashion week.

Put your finger down if you have cut a fringe during Coronavirus isolation. I know; you couldn’t go to the hairdresser, you were bored and decided to try something new. And if you haven’t done it, I bet you know someone who has. We’ve seen it on Instagram, from Bella Hadid to Nobel laureate Malala, … Read more

Outfit inspiration: embroidered pieces to wear every day Mango, H&M and CO.

Woman at the beach wearing an embroidered kaftan-style dress.

The craft of embroidery is one of the hottest trends for this summer. You will see embroidered pieces everywhere; in clothes and accessories with naive florals, folklore-inspired embellishment, geometric designs and even political slogans. Embroidery adds value to any outfit, from T-shirts and jumpers to sophisticated dresses. It refers us to the craftsmanship that makes … Read more

Peace and love style: patchwork is back And we love it.

Miu Miu Pre Fall 2020 campaign featuring a patchwork dress.

A trend that’s appeared on the runways and quickly made its way to the wardrobe of the most stylish editors, models and fashion-enthusiasts this year is patchwork. With sustainability becoming a major cultural trend, it is only natural that patchwork is back. Besides being sustainable, the ‘70s-style quilts are the kind of blanket dressing we … Read more