The jelly sandals from my childhood are back In Summer and Fall.

Blue jelly sandals next to sunglasses and straw hat on the sand.

As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most … Read more

Harry Styles’s cardigan went viral on TikTok  Knitting trend.

Harry Styles rehearsal wearing JW Anderson patchwork cardigan

Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he … Read more

What to buy in the Summer sales to wear in Fall Or how to shop consciously.

Street style photo of woman wearing a metallic shirt and plissé skirt, perfect for fall.

Who doesn’t like shopping during summer sales? You can get all those beautiful items you’ve had an eye on for a fraction of the price. But be careful not to get carried away. Don’t buy things you won’t wear much only because of the inviting price tags. Savvy shoppers know how to pick clothes in … Read more

Simonett is our brand for feminine, modern and affordable clothes Wear it before the rest.

Woman in a park wearing a baby blue satin set

Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year. The hand-printed … Read more

These are the five items that I need RN to update my summer wardrobe.

Gucci hat and sunglasses chains and colourful makeup to update my wardrobe.

Step by step, we are all getting back to our daily routines, which means I started looking for new items to update my summer wardrobe. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office,  I’ve met some work colleagues and clients. However, I am not ready … Read more

Magic Beans: The Beauty Benefits of Coffee 

Collage with cup of coffee and smiling woman spreading a beauty cream on her face.

We are huge fans of the black, hot and strong brew, and in our defence, read this article and you’ll see that the endless benefits of coffee are incredible. Actually, the term “fans” might even be a slight understatement as coffee is literally our elixir of life. Everybody here at Notorious HQ starts the day … Read more

Bang, Bang: How to Style Your Fringe 

Street style photo of a fashion show goer wearing a short bob and fringe during fashion week.

Put your finger down if you have cut a fringe during Coronavirus isolation. I know; you couldn’t go to the hairdresser, you were bored and decided to try something new. And if you haven’t done it, I bet you know someone who has. We’ve seen it on Instagram, from Bella Hadid to Nobel laureate Malala, … Read more

Outfit inspiration: embroidered pieces to wear every day Mango, H&M and CO.

Woman at the beach wearing an embroidered kaftan-style dress.

The craft of embroidery is one of the hottest trends for this summer. You will see embroidered pieces everywhere; in clothes and accessories with naive florals, folklore-inspired embellishment, geometric designs and even political slogans. Embroidery adds value to any outfit, from T-shirts and jumpers to sophisticated dresses. It refers us to the craftsmanship that makes … Read more

Peace and love style: patchwork is back And we love it.

Miu Miu Pre Fall 2020 campaign featuring a patchwork dress.

A trend that’s appeared on the runways and quickly made its way to the wardrobe of the most stylish editors, models and fashion-enthusiasts this year is patchwork. With sustainability becoming a major cultural trend, it is only natural that patchwork is back. Besides being sustainable, the ‘70s-style quilts are the kind of blanket dressing we … Read more

12 Fashion films and series on Netflix. For fashionistas and fashion lovers.

Poster for Netflix series Girlboss

If you’re looking for something to watch on TV, we selected some great fashion films and series on Netflix. These fashion films and series are a fantastic source of outfit inspiration. And a way to know more about designers and fashion history. Next in fashion As we already told you, Next in Fashion is the … Read more

Shoes that we wear but belong in Museums Walking pieces of art.

Bejewelled red high-heel pumps.

Being a woman, we are pretty sure you are as obsessed with shoes as we are, which is absolutely alright since many of the shoes we wear are works of art that belong in Museums! Footwear designers have created over the years shoes that have changed fashion and marked eras. These historical models are now … Read more

Striking gold in luxury vintage jewellery Best of Vestiaire Collective.

Vintage jewellery with chunky link chains and vintage chandelier earrings

As you already know, we love going on a treasure hunt to find the best luxury vintage jewellery available in our favourite second-hand shops. In these times of coronavirus crises, circular fashion has become more important than ever. Buying vintage jewellery is a sustainable way to refresh your bling collection. And wearing vintage jewellery instead … Read more

These are the coolest platform sneakers to buy now JW Anderson x Converse

Platform sneakers designed by JW Anderson for Converse.

We predicted and Instagram and street style confirmed that one of the big trends for 2020 is platform shoes, electing the platform sneakers designed by JW Anderson for Converse as the coolest to wear now. The British designer revisited the iconic Converse Chuck Taylor, giving the sneakers a chunky platform and a bicolour tractor-like rubber … Read more

What to wear for water sports this summer In Austria.

Woman sunbathing wearing a floral bikini and hat.

We’ve been talking a lot about summer in Austria and dreamy lakes lately, which brings us to our quest of what to wear for water sports this summer. Because there is more to summer than just lying in the sun, and once at the Austrian lakes, you will surely feel like sailing, windsurfing, water skiing … Read more

The secret to nailing this season’s style Keep it classic.

Stylish woman wearing this season's style, a stripped button up shirt.

Now that the sun is shining and we’re slowly venturing out of our houses, we’re sure you’re dying to finally wear all the cute spring trends seen in Fashion Week, so here’s what you need to nail this season’s style. We believe that Coronavirus will change the way we dress. There is already a clear … Read more

What’s behind the success of Foundrae jewellery

We’ve had the jewellery label Foundrae on our radar for a while now. The reason behind the growing success of Foundrae is that besides being beautiful, each piece is full of meaning. Launched by Beth and Murat Bugdaycay in 2015, the American label is worn by high-profile stars like Gwyneth Paltrow, Rosie Huntington-Whiteley and Kirsten … Read more

Katie Holmes and Suri bring back the DIY tie-dye Quarantine fun & fashion trend.

Katie_Holmes_2011_National_Memory_Day

DIY tie-dye is one of the many activities rediscovered during the Coronavirus self-isolation. In fact, the hashtag #tiedye has more than 3 million photos on Instagram. So if you’ve already grown tired of making homemade face masks and baking bread, why not try the tie-dye trend? Katie Holmes and Suri Katie Holmes has been setting … Read more

The phenomenon of the white dress #1 SS20 piece.

Stylish woman wearing a white dress during Fashion Week.

This season, the white dress is pushing LBDs aside and taking centre stage. In fact, the white dress will become your number one go-to spring and summer staple, and here is why. White is a timeless and seasonless colour that represents optimism and hope for the future. It reminds us of a white canvas where … Read more

Return of the romantic Vichy pattern, AKA Gingham 8 ways to wear it.

Woman wearing a black and white Vichy suit and matching Gingham shirt during Fashion Week.

The romantic Vichy pattern, AKA Gingham, is back, just in time for spring and summer. The colourful checkered pattern takes us back immediately to Brigitte Bardot in the ‘60s. It also makes us dream of picnics and lazy summer days. A bit of history Originally made in India and Indonesia, the cotton textile had bright … Read more

These are the spring shoes for a capsule wardrobe Refresh your timeless pieces.

Street style photo of flat sandals and midi skirt for a chic look during Fashion Week.

To help your capsule wardrobe be both sustainable and on-point, we selected the best spring shoes to update your classic basics. Because conscious dressing doesn’t need to be boring. As a matter of fact, you should add contemporaneity to your timeless pieces by completing the looks with on-trend accessories. Adapt your seasonless garments with this … Read more

Why raffia is the natural fibre you need RN eco-friendly and oh-so-chic.

Dolce&Gabanna runway showing a model in a rafia dress

Among the natural fabrics that spring brings, raffia was one of the most prominent on the S/S2020 runways. From Oscar de la Renta to Stella McCartney, most fashion houses have raffia in their collections, whether on accessories like Celine or dresses like Chanel. Raffia is a fibre made from palm trees that can be woven … Read more

Frescobol Carioca, a brand that brings Rio de Janeiro into your Summer

Young man playing Frescobol on the beach of Rio de Janeiro, Brazil

If you go to any crowded beach in the world, you will most likely find two common denominators: bikinis and racket-ball. The last one, correctly named Frescobol or Raquetinha, stands as the epitome of beach sport, it is for everyone, and it is for fun. What very few know is that this invention is Brazilian, as … Read more

Best flat shoes to work from home Chic home office.

Selection of flat shoes for working from home in style.

We selected the best flat shoes to work from home because, as superficial as it may sound, nothing lifts our spirits more than gorgeous shoes! We already stressed the importance of keeping your routine these days. Getting dressed and putting on makeup helps you feel motivated. So, the one thing you don’t want to do … Read more