Killing Eve’s wardrobe: fashion over morality Hit girl or it girl?

Killing Eve's wardrobe includes this pink Molly Goddard dress and other fabulous outfits for Villanelle.

According to The Guardian, Killing Eve’s “one of the 100 greatest television series of the 21st century”; not bad for a TV show about a psychopathic assassin, Villanelle, whose wardrobe filled with fantastic outfits some of us would kill for, no pun intended. Adapted and produced by the British Phoebe Mary Waller-Bridge, whom The Times … Read more

Paris Fashion Week SS21: are fashion shows dead? The week's summary.

Collage showing three models in runway shows at Paris Fashion Week SS21.

Paris Fashion Week has just closed fashion month, and although there were some traditional runway shows, most of the 84 fashion houses chose to present their SS21 collections through digital shows. Could this mean the death of traditional fashion shows? After much speculation, the shows of Paris Fashion Week SS21 were confirmed almost in the … Read more

From the catwalks to the streets: Blazer and Skirt is a winning duo

Among the many looks and styles that arose from the fall catwalks, there is one I think is already a classic: the chic combo Blazer and Skirt. The long shelf life outfit appeared on the catwalks in 2019 with Hedi Slimane’s first collection for Céline. But blazer and skirt, the classy French working women look, … Read more

RIP Kenzo Takada: the man who introduced Japanese fashion to the world.

The Japanese fashion designer Kenzo Takana.

The fashion world has taken social media to express sadness and pay tribute to the Japanese fashion designer Kenzo Takada who passed away on Sunday in Paris due to Coronavirus related complications. With the death of the 81-year-old designer in the midst of Paris Fashion Week, we see Paris as, indeed, the capital of fashion … Read more

New ways to wear and update your classic sweaters Styling tricks for fall.

Fashionista during CPHFW shows one of the new ways to wear sweaters and update your cardigan this fall.

We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However, … Read more

The 10 best weekend bags for short getaways Traveling in style.

Travel bags and weekend bags in several colours piled up.

Whether it’s a spontaneous weekend escapade to the beach, a weekend in Paris or a couple of days at your friends’ in the countryside, having the right travel bag is essential for any stylish man. And if it’s a romantic getaway, well, then it’s more than essential! Because, yes, we women do look at your … Read more

Instagram hashtag of the week: H&M Studio AW 2020 The looks we love.

Veronika Heilbrunner, one of the muses of H&M Studio AW 2020, wears a shimmering jacket and statement earrings of the limited edition.

The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more

Street Style during Milan Fashion Week SS21 Inspo to wear now.

Beatrice Borromeo wears the latest Alberta Ferretti Spring Summer 2021 collection.

Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Vest, the staple to add chicness and warmth this fall

Model in front of a beige wall wearing an oversized vest top paired with white shirt and bermuda by The Frankie Shop

Since the ’90s keep inspiring fashion, one of the staples you need for layering to perfection this fall is a vest. Nobody wants to use this word nowadays, but the vest is a big trend in fall 2020. The classic garment has reappeared in the sartorial scene with Gucci, Miu Miu and Max Mara. The … Read more

Everything we want is Jimi Hendrix’s style Best style moments.

Jimi Hendrix's maximalist style

We’ve been reading a lot about Jimi Hendrix lately, because of his 50th death anniversary. The idol of the American hippie movement is not only a guitar legend but also, a fashion icon. In fact, Jimi Hendrix’s style keeps inspiring fashion designers. From Hedi Slimane to Alessandro Michele, we’ve seen on the runways, looks clearly … Read more

Peter Pan wide collars, the look you should try this fall Instagram inspo.

Among the micro-trends spotted during the last Fashion Weeks, the one that has taken over Instagram is anything but “micro”, as a matter of fact, it is quite the opposite: extra-wide Peter Pan collars. The vintage-looking collars are everywhere we look, the most stylish fashion influencers have already adopted the lace-trimmed or frilly collars that … Read more

Bulgari and the serpent: a precious love story Pure seduction.

Detail of a serpent ring from Bulgari.

Like the serpent that sheds its skin to reappear with a brand new layer, the iconic Bulgari Serpenti watches and snake jewellery have come in new forms, over and over again, since 1948. In fact, Bulgari and the serpent have a precious and long-lasting love story. But, although the snake is closely linked to the … Read more

Prada Tools of Memory: are you ready for this iconic auction?

Tools of Memory campaign showing Kaia Gerber fitting photograph that is part of Prada and Sotheby's auction.

“Fashion has a duty not only to reflect its times but to help shape them”, stated the Italian fashion house, Prada. And to do so in these COVID-19 times, Prada has launched its Fall/Winter 2020 collection, Tools of Memory, in collaboration with Sotheby’s auction house. You may be asking yourself, can a luxury fashion label … Read more

A talk with Breitling Squad: watches, fashion & more The new Endurance Pro.

Breitling Winter Sports Squad: Stefan Kraft, Thomas Morgenstern and Anna Veith.

If you think of Austria, you think of Schnitzel, for sure. But besides eating, we are the best at skiing, and this is why watchmaker Breitling teamed up with winter sports legends Thomas Morgenstern, Anna Veith and Stefan Kraft as ambassadors for the presentation of the new Breitling Endurance Pro. Notorious went on a helicopter … Read more

Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more

33 affordable items that look like designer pieces The best in fast fashion.

Caro Daur, German model and influemcer, wearing a silk foulard on the head, sunglasses and gold hoops_Street Style Fashion Week Milan

Now that life is slowly getting back to normal; we’re sure you’re looking forward to dressing up to go to the office or meet your friends again. So it’s time to refresh your work outfits and update your fall wardrobe. By paying attention to the fall trends, you can find affordable pieces with hot design … Read more

Kim Jones appointed as Fendi creative director Replacing Karl Largefeld.

fashion designer Kim Jones appointed as artistic director at Fendi

Yes, you read correctly; Kim Jones at Fendi. Since Lagerfeld’s death last year, Silvia Venturini has been the head of Fendi women’s collections. But today, the legendary Italian luxury house announced Kim Jones as the house’s womenswear artistic director. Silvia will return to her position as director of men’s collection and accessories. Kim Jones at … Read more

Start fall on the right foot, or better said, in the right shoes 13 shoe trends for autumn.

Collage with some of the shoe trends for fall.

While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more

10 Fall outfit formulas inspired by Alexa Chung Get the look.

Alexa Chung wearing a black little dress and white collar shirt in the Serpentine Gallery and Burberry event

As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more

Studying fashion in Vienna: from school to MQ VIENNA FASHION WEEK Best courses in Austria

As the Austrian capital hosts the MQ VIENNA FASHION WEEK until the 12th September, fashion topics are hotter than ever in Vienna, especially among those who dream studying fashion. Recently, Notorious had a giveaway promotion with tickets for MQ VIENNA FASHION WEEK.20. We were delighted with the high response and feedback we received. The success … Read more

Back to school looks in COVID times: what to wear Smart styles.

Woman wearing one of the Wonder Woman T-shirts, perfect for cool back to school looks.

So it’s really happening; September is just around the corner, and it’s time to think about your Back to School looks. And especially in COVID times, we want you to rock smart school outfits for this fall semester. Whether you’re actually going back to university or starting the semester with Zoom online classes at home, … Read more

Anine Bing, the designer behind Meghan Markle’s striped pants Meet the Danish designer.

Meghan Markle wearing Anine Bing striped pants paired with a white t-shirt, sandals and a straw hat.

Whether you’ve missed her or not, Meghan Markle is back in the news, and this time, because of her smart outfit choice. The Duchess of Sussex looked effortlessly chic during a conversation with the activist Gloria Steinem. And soon after the first photos hit Instagram, fashion lovers wanted to know who’s the designer behind Meghan … Read more