As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more
As the Austrian capital hosts the MQ VIENNA FASHION WEEK until the 12th September, fashion topics are hotter than ever in Vienna, especially among those who dream studying fashion. Recently, Notorious had a giveaway promotion with tickets for MQ VIENNA FASHION WEEK.20. We were delighted with the high response and feedback we received. The success … Read more
Whether you’ve missed her or not, Meghan Markle is back in the news, and this time, because of her smart outfit choice. The Duchess of Sussex looked effortlessly chic during a conversation with the activist Gloria Steinem. And soon after the first photos hit Instagram, fashion lovers wanted to know who’s the designer behind Meghan … Read more
Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more
When it comes to so many different style choices, face shape plays a big role. Whether you are looking for a new haircut, different ways to style your makeup, or pick out your new style of shades, face shape (especially oval face shape) can have a big influence in what will look the most flattering. … Read more
Fashion enthusiasts can breathe a sigh of relief. The MQ VIENNA FASHION WEEK.20 will happen in 2020 as usual – or almost. Therefore, get ready to enjoy Austria’s biggest fashion event at the MuseumsQuartier from 7 to 12 September. We talked to the organisers, creative headz by Elvyra Geyer, Zigi Mueller Matyas, Maria Oberfrank, and Camille … Read more
Phoebe Philo, the Creative Director at Celine for 10 years, transformed the French fashion house into a cult label adored by a legion of fans who were left inconsolable after her departure. If you are one of the many Phoebe Philo’s fans, rejoice, rumour has it that Phoebe Philo is preparing a comeback. Here you … Read more
As all eyes are on the stylish fashion crowd during Copenhagen Fashion Week, we must mention Nørrebro, the coolest area in the Danish capital. With plenty of trendy design stores, second-hand shops and cool bars and restaurants, Nørrebro is a vibrant and culturally diverse neighbourhood. Here’s a little taste of how special and on-trend Nørrebro … Read more
If you are wondering whether buying a vintage Rolex is a good investment, you may like to know that the second most expensive wristwatch ever sold at an auction was a vintage Rolex Paul Newman’s Daytona. Paul Newman’s Daytona The Rolex that fetched 17.7 million dollars in the 2017 auction was not made in gold … Read more
If you want to feel like a child in a candy store without having to worry about the extra calories, Alina Abegg can make your dream come true with her Sugar High collection. Is it a candy or a ring? The sweet-inspired jewellery collection is difficult to resist; the colours and some gems in cabochon … Read more
Have you ever wondered why a two-piece swimsuit is called a bikini? And did you know that there is a bikini museum, a place entirely dedicated to the tiny piece of clothing? As you enjoy the fantastic weather, hopefully sunbathing by the lake, pool or sea, read here all you need to know about the … Read more
As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most … Read more
Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he … Read more
Who doesn’t like shopping during summer sales? You can get all those beautiful items you’ve had an eye on for a fraction of the price. But be careful not to get carried away. Don’t buy things you won’t wear much only because of the inviting price tags. Savvy shoppers know how to pick clothes in … Read more
Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year. The hand-printed … Read more
Step by step, we are all getting back to our daily routines, which means I started looking for new items to update my summer wardrobe. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office, I’ve met some work colleagues and clients. However, I am not ready … Read more
As Matthew Williams becomes the new Creative Director of the French couture house Givenchy after Clare Waight Keller, we celebrate the close relationship of Hubert de Givenchy and Audrey Hepburn, his muse, and the fabulous looks he created for her movies. How it all began The Count Hubert Taffin de Givenchy first met Audrey Hepburn … Read more
If you have always wanted to wear a sparkling headpiece, the new official portraits the Swedish Royal Court released to celebrate the 10th wedding anniversary of Crown Princess Victoria and Prince Daniel are the perfect example of how to wear a tiara. View this post on Instagram A post shared by A Tiara A Day … Read more
I remember when I was living in London in the ’90s, and suddenly, everyone was talking about Ozwald Boateng, this handsome tailor who made incredibly well-cut suits with bright-coloured lining. Born in London to Ghanaian parents, Boateng was the youngest tailor to open a shop on the prestigious Savile Row. It was impressive to see … Read more
As we get ready to celebrate Father’s Day, we selected 10 Netflix films and series that speak about fatherhood, even if in unconventional ways, to get you in the spirit. Molly’s Game High-stakes underground poker game Based on a true story, Molly’s Game tells how Molly Bloom, a former professional skier who moves to L.A., … Read more
The craft of embroidery is one of the hottest trends for this summer. You will see embroidered pieces everywhere; in clothes and accessories with naive florals, folklore-inspired embellishment, geometric designs and even political slogans. Embroidery adds value to any outfit, from T-shirts and jumpers to sophisticated dresses. It refers us to the craftsmanship that makes … Read more
A trend that’s appeared on the runways and quickly made its way to the wardrobe of the most stylish editors, models and fashion-enthusiasts this year is patchwork. With sustainability becoming a major cultural trend, it is only natural that patchwork is back. Besides being sustainable, the ‘70s-style quilts are the kind of blanket dressing we … Read more
If you’re looking for something to watch on TV, we selected some great fashion films and series on Netflix. These fashion films and series are a fantastic source of outfit inspiration. And a way to know more about designers and fashion history. Next in fashion As we already told you, Next in Fashion is the … Read more