Why you need a fringe jacket this fall

fashionista in the streets of Milan during fashion week wearing a leather fringe jacket

The fringe trend has been all over the catwalks since last year. From Givenchy and Fendi to Max Mara, Tom Ford and Proenza Schouler, every designer’s added fringes in their collections, whether on jackets, dresses or handbags. Fringes and cowboy boots are a big trend still popular this fall. We’ve seen the Wild West theme … Read more

How to look stylish in a turtleneck

fashionista during fashion week wearing a black turtleneck paired with a white shirt.

This season, the good old turtleneck is back, but far from being boring, this modest pullover has become the easiest way to make any outfit look stylish. Wearing it right, this classic piece will actually add an edge to outfits you already have in your wardrobe. We handpicked some fab street style looks of stylish … Read more

Paco Rabanne is a hot brand again, and who is behind it?

Collage of Paco Rabanne Fall/Winter 19-20 collection, model wearing black silk skirt and black silk top

“My job as a designer is doing something where you can see the love and the work”, says Julien Dossena, the designer behind the fabulous Paco Rabanne Fall 2019 collection. Paco Rabanne was known as French fashion’s “enfant terrible”, and became famous in the 60s with his futuristic chainmail looks. Almost 60 years later, the … Read more

Woman crashes Chanel’s runway at PFW but Gigi Hadid saves the show.

Gigi Hadid escorts Marie S'Infiltre off the runway and saves Chanel's show.

Everybody is talking about how the American model Gigi Hadid saved Chanel’s runway show during Paris Fashion Week SS20. But what exactly has happened? French Comedian and Youtube prankster, Marie Benoliel, AKA Marie S’infiltre, who has 194.000 followers on Instagram, hopped onto the Grand Palais catwalk. She stormed the last moments of Chanel’s runway during … Read more

Loden: from peasant’s outwear to fashion trend The first performance fabric.

Junges Paar in Tracht von Adam Brenner, 1840, where the man is wearing a loden jacket

What do the Austrian Emperor Franz Joseph, Yves Saint Laurent, Nike and Saint Hubertus have in common? If you guessed the Loden, you guessed right! Maybe you don’t own a Loden coat or cape, but for sure your parents, uncles or grandparent do! The greenish or grey outwear was an absolute must in the 70’s … Read more

Cora Sheibani, the best kept secret in the jewellery world

Photo of the jewellery designer Cora Sheibani, wearing rings and earrings from her collection

Photos courtesy of Cora Sheibani by giselaphoto Cora Sheibani is an independent jewellery designer with a strong personal style that shows in her far from conventional colourful jewels. Among her fans are Vogue, Forbes, New York Times, Elle, and all the Haute aesthetic clients who describe Sheibani as the best-kept secret in the jewellery world. Cora … Read more

Sophie Fontanel, the French Instagrammer we all love.

French Journalist Sophie Fontanel taking a selfie like a real influencer

With 163k followers on Instagram, the 56-year-old Sophie Fontanel is one of the coolest fashion journalists and Instagrammers there is. Sophie Fontanel’s style Fontanel’s style is at the same time feminine and boyish, free and fresh, a kind of Katharine Hepburn with a street-style attitude if you know what I mean. On top of that, she has … Read more

Get the look of the new single of J-Hope, “Chicken Noodle Soup”

Korean rapper J-Hope dancing in his new video Chicken Noodle Soup

Photo via YouTube  Big Hit Entertainment The latest viral hit on the web is the new single of the Korean rapper j-hope, “Chicken Noodle Soup”. Over the weekend, the catchy song and fun choreography have become the number one Twitter in Austria, Germany and most of Europe. Check the hashtag #ChickenNoddleSoup. On another social media platform, … Read more

Bandana Tewari, Gandhi and sustainable fashion

Bandana Tewari in a TedTalk about Gandhi and sustainable fashion

The former Vogue India editor, Bandana Tewari, has some excellent – and straightforward – advice for fashion lovers who are interested in not harming the environment. Tewari is considered one of India’s most expert authority on fashion. She’s a journalist, sustainable activist and member of the BOF500 (2016, 2017), the professional index of the most … Read more

French it-girls, the new Brigitte Bardot and Jane Birkin

french girl sitting on the terrace of her apartment in Paris

Paris, the city of lights, capital of Haute Couture, and the place of the dreamy French it-girls. Paris is also home to the super chic Inès de la Fressange, Jane Birkin and Caroline de Maigret, who embody this aspirational charm. Parisian girls are known for their effortless chicness and coolness. Today, the new Jane Birkins … Read more

6 new French jewellery designers to buy now

During PFW, all eyes are on fashion in Paris, which made me think about what is happening in the French capital, in terms of jewellery design. The first French jewellery designers that come to mind are, naturally, houses as such Cartier, Chaumet, Boucheron, Van Cleef & Arpels. But apart to these heritage names, there is … Read more

Denim trend Fall 19. The new denim!

fahiionista during milan fashion week wearing a cashmere turtleneck pullover, camel coat and a distress jeans

Street style during Milan Fashion Week -SS20. Photo via Shutterstock. To get you stylishly ready for Fall 19, we’ve talked about many fashion trends and must-haves but what about denim? What kind of denim should you wear now? If there is one staple we cannot live without, that’s our beloved pair of jeans. Actually, since … Read more

PFW kicks off: get to know the younger designers

Model on the runway of Y/Project at Paris Fashion Week

Photo courtesy of Y/Project Paris Fashion Week kicks off today and we are bringing to you the names of the younger designers who will be the next ‘Chloé’. Paris has long been the capital of haute couture and speaking of PFW, the first brands that come to our minds are naturally, Chanel, Dior, Saint Laurent, … Read more

We talked about Fairmined Gold at Skrein Jewellery in Vienna There is sustainable gold.

two wedding rings made with fair gold by Skrein Jewellery in Vienna

I was invited to a workshop talk about Fairmined Gold at the jewellery shop Skrein in Vienna. The guest speaker was a mining engineer and chair of the board at ARM, Alliance for Responsible Mining, the Austrian Dr Felix Hruschka. Dr Hrushka took us closer to the lives of small-scale miners in Latin America and … Read more

10 fall/winter new looks you want to know

Gif showing the best moments in the runway Fall/Winter 2019

If you’ve been following the catwalk shows and are a bit lost with so many different trends, here you’ll find the 10 most important Fall/Winter new looks. They are the key points to make your life – and fashion choices – easier! Among the most varied styles presented during fashion weeks for next season, that … Read more

Best street style during London Fashion Week

famous instagram dolly_pawton, the dog, sits at a restaurant table in London in front a big plate of fish and chips

The fashion caravan arrived in London, bringing fashionistas, models, designers, fashion lovers, and of course, the best street style photographers! What happens in the streets around the fashion shows and fashion events is still the best inspiration for what we will be wearing next. London, specifically, is a city with an essential history of street … Read more

Check Miu Miu Fall 2019 film campaign With Haley Biber.

The new Miu Miu Fall Campaign starring Hailey Bieber

The new campaign for Miu Miu’s fall 2019 collection is out, and we loved it. Eddie Wrey shot the group of models including Haley Bieber and Adut Akech, in a ranch in Montana but it could be anywhere else. Miu Miu’s press release explains that the campaign is “powered by an exploration of youth and … Read more

Kate Middleton’s favourite beauty products

The Duchess of Cambridge at Back to Nature play garden at RHS Wisley

The Duchess of Cambridge at  Back to Nature play garden at RHS Wisley.Photo courtesy of The Royal Family. Kate Middleton has become over the year, a fashion icon and inspiration for women around the world because of her flawless style; who wouldn’t want to look like her? Whether at red-carpet events, watching a tennis tournament at … Read more

Interview with German fashion designer Marcel Ostertag "All clients are really happy when wearing Marcel Ostertag."

Interview_with_German_Fashion_designer_Marcel_Ostertag

We interviewed the German fashion designer Marcel Ostertag in Vienna, on the occasion of the MQ Vienna Fashion Week. He talked about Central Saint Martins School, fashion business, the creation process, and his Spring and Summer 2020 Collection. Enjoy it!

Transitioning Your Wardrobe from Summer to Autumn We dream with an all year round wardrobe

Transitioning_your_wardrobe-from_Summer_to_Autumn

Style savants, rejoice! With summer nearing its end, autumn — a.k.a. fashion’s most exciting season — is just around the corner. However, before you start donning your beige trench coats and tartan scarves, it’s important to prepare for the transitional climate first. As we all know, August is a tricky time when the weather and … Read more

MQ Vienna Fashion Week talked with Notorious Mag About fashion, designers, dos and don'ts!

MQ_Vienna_Fashion_Week_talked_to_Notorious_Mag

MQ VIENNA FASHION WEEK is the proof that Vienna is indeed a fashionable city. For more than a decade, the three women behind the agency creative Headz; Elvyra Geyer, Zigi Mueller-Matyas and Maria Oberfrank, have been organising Austria’s renowned fashion event in front of the MuseumsQuartier. The MQ VIENNA FASHION WEEK, which attracts more than … Read more

All leather outfits a trend that you can easily copy Fall/Winter.

Three fashionistas wearing the all-leather trend outfit that emerged from many fashion week street style

Fall 2019 started with a trend that we can easily copy because is more about styling than buying a totally new wardrobe. We are talking about the all-leather trend we saw on Tod’s, Alexander Wang, Proenza Schouler and Nanushka’s A/W catwalks. This Fall 2019 trend also emerged strongly in the streets of the most influential … Read more