The best SPF to keep your baby’s bottom skin protected

Woman sunbathing with skin protected by the best SPF sunscreen.

You’re surely dreaming of some beautiful beach, or maybe you’re planning to spend some time near a lake, to relax while you sunbathe. No matter where you go on the next sunny days, there’s one essential item you mustn’t forget: your best SPF sunscreen to keep your skin protected. We all know by now that … Read more

Hergé’s style inspo: the iconic Tintin outfits to wear every day Great snakes!

There are comics books and comic books, and then, there is Tintin, the young reporter with an iconic style, immortalized by Hergé. The signature look of Tintin is traditional, with plenty of timeless pieces that he wears in his own unique style. Think of trench coats, baggy pants and chic Oxford and double-monk shoes, a … Read more

What to wear this season from your boyfriend’s wardrobe Underwear included.

Woman wearing oversized turtleneck and jacket from boyfriend's wardrobe.

The cold season gives you the perfect excuse to raid your boyfriend’s wardrobe and wear several layers of his comfortable, oversized (for you) clothes. Check how fashion-savvy stylists, models, and Instagram influencers style the cosy garments to look fantastic in them. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more

Decoding the Chinese Year of the Ox with a new Miu Miu collection Lucky us.

Miu Miu collection and campaign New Year, New Miu to celebrate the Chinese Year of the Ox.

The Chinese Year of the Ox is about to begin, and Miu Miu celebrates the Lunar New Year with the latest campaign, “Always New, Always Miu.” The Italian fashion brand welcomes the Chinese New Year with a forward-thinking attitude and states that the Miu Miu girl always looks ahead. Fresh faces for a fresh Miu … Read more

Breitling x Drest: Luxury brands are betting on gamification

Luxury brands gamification: Drest x Breitling Chronomat collection.

As the luxury Breitling women’s watch makes its way into the virtual wardrobe of DREST with its Chronomat collection, we see more and more high-end brands betting on gamification. What is DREST? This is the first interactive luxury fashion mobile game where you can become a virtual fashion stylist. DREST is a highly immersive game … Read more

3 Hollywood looks for a romantic dinner date Happy Valentine's day.

Romantic couple.

This year, Valentine’s Day celebration may be a bit different because of the lockdown, but this doesn’t mean that it shouldn’t be romantic. You may not go to a fancy restaurant, but you can prepare a beautiful candlelight dinner at home for your special one. And to celebrate Valentine’s Day in style, here are three … Read more

A sneak peek at Simone Rocha and H&M collaboration  Updated with full lookbook!

Model wearing a romantic black a white look by Simone Rocha X H&M.

H&M has just announced a new collaboration collection, this time with Irish fashion designer Simone Rocha, best known for her baroque, intricate and beautifully crafted creations. Certainly, this is not the first collaboration of H&M with luxury fashion designers. The Swedish fast-fashion company has already teamed up with Johanna Ortiz and Giambattista Valli. The London-based … Read more

How to wear your gym clothes all day long Yes, you can.

Fashionista wearing gym clothes with Chanel jacket, a athleisure trend in 2021.

Sorry, Karl, but thanks to the athleisure trend in 2021, sweatpants are a far cry from the sign of defeat you thought they were. In fact, fashion-savvy designers and influencers like the always chic Victoria Beckham, show us how to wear gym clothes with style. Likewise, the cool Scandinavian girls, Emili Sindlev, Jeanette Madsen and … Read more

We have the whole winter to wear tartan jackets Get the look.

Woman wearing a neon yellow and green plaid winter jacket.

If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more

The Auction, the elegance of the Church’s shoe men collection 

Church’s New Short Film Church’s shoe short film presenting the last AW 21 men’s collection shows a British auction house during a rainy night. Will be our hero able to get there in time and make the final offer?  Church’s old history Church’s history can be traced back to 1617. Anthony Church, a master shoemaker … Read more

The high tech skincare tools you need to try now

Woman with face mask, ready to try new high-tech skincare tools.

Our interest in skincare seems to have grown during the pandemic. In fact, online sales rose last year, and women and more and more avid to try new high-tech skincare tools. Maybe it’s because we have more time by ourselves to dedicate to skincare routines like the Korean 10 Steps with its oils, toners, and … Read more

#CloseEyeOn: One-of-a-kind Ikat coats from Aleksandra Viktor The piece you need.

The fashion designer Aleksandra Jagdfeld wearing her creation.

Who doesn’t love to wear a fabulous statement piece that nobody else has? We spoke to Aleksandra Jagdfeld about her unique brand that specialises on one only staple piece, the coat. The debut collection of the Berlin-based luxury label, Aleksandra Viktor, consists of nine one-of-a-kind contemporary coats made from the traditional hand-loomed Ikat fabric. Ikat … Read more

Style inspiration: Walking in the park is the new coffee shop Style-to-go.

Walking in the park in style with turban and sunglasses.

With all the pandemic restrictions and social distancing, our exercise style and entire social life seem to happen while walking in the park these days. And, as Hippocrates said, “Unprecedented times require unprecedented measures“. Indeed, these strange COVID times definitely require unprecedented measures. So next time you get ready for walking with a friend or … Read more

64 best looks of Princess Caroline of Hanover who turned 64 Congratulations!

Princess Caroline of Hanover, the Princess of Monaco, has just turned 64, and to celebrate her birthday – and her style – we selected the 64 best looks of Prince Rainier and Grace Kelly’s daughter, including outfits from the ’70s, ’80s and red-carpet looks. Similarly to Princess Diana, Caroline of Monaco is one of the … Read more

Is there life for Fashion after Brexit? What's next?

Street style photo at London Fashion Week, what's next after Brexit?

For long, the British capital’s burning question has been: Is there life for brands and London Fashion Week after Brexit? But with the advent of COVID-19, most of the worries about Brexit have shifted. And now that the U.K. is finally out of the E.U., the British fashion industry is optimistic about life after Brexit. … Read more

Menswear trend: how Prada made the long john fashionable Miuccia Prada and Raf Simons Fall 2021.

Model wearing a long john layered under garments of Prada fall 2021 collection.

The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more

The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more

Miuccia Prada and Raf Simons want to hear your opinion 

Prada SS 21 first joint campaign by Miuccia Prada and Raf Simons.

Miuccia Prada and Raf Simons want to hear your opinion in the first joint campaign for Prada showing their debut  SS21 collection, co-designed by both creative directors. With Prada’s new advertisement campaign, Miuccia Prada and Raf Simons want to open a dialogue with the public and know your opinion. That is because the campaign features … Read more

Fleabag and Killing Eve’s Phoebe Waller-Bridge is our 2021 crush 

Cover of Fleabag book starring Phoebe Waller Bridge with short-hair style

Like many, we are obsessing over Phoebe Waller-Bridge, not only because of the fashion style but also, the wit and dark sense of humour of the creator of the BBC series Fleabag and Killing Eve. The British writer, film producer and actress, has amassed quite some fans, and already earned several awards, including Emmy and Golden Globe Awards. … Read more

3 words make us immediately happy: Vestiaire Collective Sales Think like a collector.

Woman wearing a trench coat, one of the best second-hand items on sales in our Vestiaire Collective 2021 selection.

There’s one thing we like more than finding great buys; it is buying these special pieces second-hand, and even better now that they’re in the 2021 sales. Among the best online second-hand shops is Vestiaire Collective because of their great selection of pre-owned luxury designer items and fabulous vintage pieces you can buy at affordable … Read more

Trends we love and where to buy them online second-hand We'll dress up again.

Vintage cardigan to buy online from the best second-hand shops.

Despite the pandemic, or maybe because of it, there are certain S/S21 trends we’re especially looking forward to wearing. From what fashion designers presented, either on the runway or online during Fashion Week, they clearly want us to dress up again! And we can’t wait for it. So, we share here the vintage-inspired trends we’ll … Read more