Must-have classic basics for a capsule wardrobe Be chic and sustainable.

Chic woman wearing a white top, sunglasses, gold hoops and a silk scarf on her head.

Seasons and trends may come and go, but certain staples outlive them all; these are the classic basics you must have to build a versatile capsule wardrobe. We’ve been talking more and more about sustainability and conscious dressing. The idea of shopping less but shopping better is how we see the future of fashion. In … Read more

Will Coronavirus change how we dress? After-COVID-19 fashion.

JJ Martin, funder of Italian brand La Double J wearing a embroidered shirt

Coronavirus has stopped the world, and we can tell that the pandemic will change not only the way we live but also how we dress. As we continue in self-isolation, working from home, some of these subtle changes are already happening. This is not the first time the world has been through a large-scale crisis. … Read more

Why wear makeup during Coronavirus times

Model showing the new makeup trend from bobbi brown Luxe Eye

You may feel it’s a waste of time and money to wear makeup while staying at home during Coronavirus times. Or you might see it as a bit trivial, to think about makeup in the midst of these uncertain and unpredictable days. But experts state that maintaining your beauty routine can actually help you during … Read more

Aeyde; the shoes that suit all your outfits and budget.

Spring campaign for footwear label Aeyde showing model wearing cream strappy sandals.

One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we … Read more

Green dresses having a moment after Queen’s speech Get yours here.

Queen Elizabeth wearing a green dress for her televised speech about the coronavirus crisis.

Queen Elizabeth has prompted sales of green dresses after her speech on TV wearing a beautiful shade of turquoise green. As a matter of fact, green has become the top searched colour on the internet in the past days. The Queen rarely gives televised speeches, but because of the Coronavirus, she delivered an inspiring message … Read more

The best homemade masks and tutorials on Instagram #makeyourownmask.

Instagrammer Jennymwalton wearing a Prada dust bag mask

We selected the best homemade masks and tutorials to inspire you to make your own nose and mouth mask. Do homemade masks prevent the Coronavirus? Homemade masks, combined with social distancing, prevent the spreading of COVID-19. Although they are not as effective as N95 respirators, they block large particles and droplets. Don’t forget N95 masks … Read more

Sissiotto style, an Instagram to get inspired and entertained even if you don't speak Italian.

If you’re looking for some excellent fashion inspiration, “Sissiotto style” is a fantastic IG to follow. You will see the fabulous OOTD of the Italian Instagrammer Simona Bertolotto. But also, fun tutorials that will keep you busy and entertained, especially now, during the Coronavirus self-isolation.  Who’s behind Sissiotto style? Simona Bertolotto is a visual artist … Read more

Coronavirus Charity Sales on Vestiaire Collective Buy Veronika Heilbrunner & influencers' wardrobe.

Veronika Heilbrunner at Paris fashion week wearing a puff sleeve black leather coat

Thanks to Vestiaire Collective Coronavirus Charity Sales, if you have ever dreamt of having Veronika Heilbrunner or Kate Moss’ wardrobe, now you can. The vintage platform is selling garments from the closets of the ones like Kate Moss, Veronika Heilbrunner, Clare Waight Keller and Rachel Weisz. Several influencers, designers and stylists have donated pieces from … Read more

Amina Muaddi, today’s most in-demand shoe label Get yours ASAP.

Amina Muaddi chic leopard mules with crystal embellishment and pyramid high heels

Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more

Chloë Sevigny redefines maternity wear How to look cool when expecting.

Chloë Sevigny has been a style icon since she first started her modelling and acting career in the ’9os, but now, during her pregnancy, we love her style even more. The New Yorker It-girl has always had an effortlessly chic and modern style, whether in red-carpet looks or street style outfits.  And she’s managed to … Read more

All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more

10 Spring 2020 fashion ads Your virtual window shopping.

Kristen Stewart is the face of the Chanel Spring 2020 campaign.

Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more

Highlights of Mode Suisse Edition 17

Switzerland, known for its tasty cheese, chocolate and beautiful mountains, also has a stunning fashion scene. In the heart of Zurich, Mode Suisse Edition 17 recently presented the latest Swiss fashion. Usually, the show was to happen at the Wannerhalle at Zurich’s main station. But thanks to Corona, organizer Yannick Aellen had to change plans. … Read more

We are in love with Mazda R360 The most adorable car.

Among all the fantastic cars we love, the most adorable is without any doubt, the Mazda R360. This two-door, four-seat Coupé was in fact, designed in 1960 hence its vintage look. Here are a few reasons why the Japanese automobile manufacturer picked the Mazda R360 to mark Mazda’s 100th anniversary. A bit of history Mazda … Read more

6 Influencers outfit ideas to stay home Working from home like a Pro.

Fashion influencer wearing oversized yellow turtleneck and Gingham trousers; a relaxed but stylish outfit to stay home

With social distancing and self-quarantine in vigour in many countries, working from home is almost mandatory, so here are some outfit ideas to stay home inspired in six Instagram influencers. As tempting as it may seem, don’t fall into the trap of spending your days in your old sweatshirts and PJs. Although you’re confined home … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

The items we’ll be wearing this year Wear now, before anyone else

Blanca Miro during PFW wearing a minidress over a polo shirt, one of the items we'll be wearing this year

We selected the top trends for 2020 according to what we’ve seen on the catwalks and in the streets during Fashion Weeks. This way, you can shop consciously, knowing what are the items we’ll be wearing not only this spring but also the whole year. If you purchase something through the links in this post, Notorious-mag will get a … Read more

Meghan Markle’s looks before Megxit inspired us to wear these colours.

Meghan Markle wearing a green outfit and Prince Harry wearing a blue suit during the last official event before they move to Canada

All eyes were on Meghan Markle as she and Prince Harry carried their last public royal engagements before officially stepping down as Senior Royals. The Duchess of Sussex went out with a bang thanks to the carefully chosen Megxit wardrobe. Meghan looked impeccable in each appearance, wearing bold colours that scream “Non, rien de rien, … Read more

H&M x Johanna Ortiz, the collab you cannot miss Run, before it's gone.

model sitting on a hammock wearing a dress from HM x Johanna Ortiz collection

H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more

We dug out the best pieces from H&M for you

collage with the best pieces we dug on hm

Some people may overlook H&M, but knowing what to look for when shopping, you will be able to find some fantastic pieces that are both trendy and affordable, and that look more expensive than they are. What we like the best at H&M are the basics, that transition nicely from office outfit to party look … Read more

The vintage jewellery we are buying on Etsy

Christian Lacroix vintage brooche

Buying vintage jewellery can be as exciting and fun as going on a treasure hunt. But one needs a lot of time and patience, and a good eye, of course, to find out where to buy good pieces. There are several shops selling vintage jewellery on Etsy, and you can get lost there. Don’t despair, … Read more

The comeback of white socks Hello, Michael Jackson.

Veronika Heilbrunner attending a runway show at Paris Fashion Week, wearing red velvet dress and white socks with loaefers

White socks have been despised for quite some time, but believe it or not; they are making quite a comeback. I see, more and more, fashionable women wearing loafers with bright white socks.  To my amazement, I find myself nodding with approval and thinking they look seriously chic. White socks used to be a fashion … Read more

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go, … Read more