The phenomenon of the white dress #1 SS20 piece.

Stylish woman wearing a white dress during Fashion Week.

This season, the white dress is pushing LBDs aside and taking centre stage. In fact, the white dress will become your number one go-to spring and summer staple, and here is why. White is a timeless and seasonless colour that represents optimism and hope for the future. It reminds us of a white canvas where … Read more

Return of the romantic Vichy pattern, AKA Gingham 8 ways to wear it.

Woman wearing a black and white Vichy suit and matching Gingham shirt during Fashion Week.

The romantic Vichy pattern, AKA Gingham, is back, just in time for spring and summer. The colourful checkered pattern takes us back immediately to Brigitte Bardot in the ‘60s. It also makes us dream of picnics and lazy summer days. A bit of history Originally made in India and Indonesia, the cotton textile had bright … Read more

These are the spring shoes for a capsule wardrobe Refresh your timeless pieces.

Street style photo of flat sandals and midi skirt for a chic look during Fashion Week.

To help your capsule wardrobe be both sustainable and on-point, we selected the best spring shoes to update your classic basics. Because conscious dressing doesn’t need to be boring. As a matter of fact, you should add contemporaneity to your timeless pieces by completing the looks with on-trend accessories. Adapt your seasonless garments with this … Read more

Why raffia is the natural fibre you need RN eco-friendly and oh-so-chic.

Dolce&Gabanna runway showing a model in a rafia dress

Among the natural fabrics that spring brings, raffia was one of the most prominent on the S/S2020 runways. From Oscar de la Renta to Stella McCartney, most fashion houses have raffia in their collections, whether on accessories like Celine or dresses like Chanel. Raffia is a fibre made from palm trees that can be woven … Read more

Here’s why the chunky chain necklaces are here to stay The classic '80s style.

fashionista wearing a chunky chain necklace over a black turtleneck top

We see them everywhere, on the runway and Instagram; fashion houses and fashionistas can’t get enough of chunky chain necklaces. Therefore, after years of layering dainty little chains, statement chains with bold links are here for the long haul. Certainly, thanks to the ’80s trends comeback. As a matter of fact, the classic oversized chains … Read more

Must-have classic basics for a capsule wardrobe Be chic and sustainable.

Chic woman wearing a white top, sunglasses, gold hoops and a silk scarf on her head.

Seasons and trends may come and go, but certain staples outlive them all; these are the classic basics you must have to build a versatile capsule wardrobe. We’ve been talking more and more about sustainability and conscious dressing. The idea of shopping less but shopping better is how we see the future of fashion. In … Read more

Aeyde; the shoes that suit all your outfits and budget.

Spring campaign for footwear label Aeyde showing model wearing cream strappy sandals.

One of the Instagrams we love to follow is Aeyde, the German label making – in Italy – fantastic shoes that are both timeless and contemporary. Because Aeyde shoes have a minimalist and atemporal style, they suit all kinds of outfits and seasons, which means you’ll be able to wear them a lot. So we … Read more

Green dresses having a moment after Queen’s speech Get yours here.

Queen Elizabeth wearing a green dress for her televised speech about the coronavirus crisis.

Queen Elizabeth has prompted sales of green dresses after her speech on TV wearing a beautiful shade of turquoise green. As a matter of fact, green has become the top searched colour on the internet in the past days. The Queen rarely gives televised speeches, but because of the Coronavirus, she delivered an inspiring message … Read more

The best homemade masks and tutorials on Instagram #makeyourownmask.

Instagrammer Jennymwalton wearing a Prada dust bag mask

We selected the best homemade masks and tutorials to inspire you to make your own nose and mouth mask. Do homemade masks prevent the Coronavirus? Homemade masks, combined with social distancing, prevent the spreading of COVID-19. Although they are not as effective as N95 respirators, they block large particles and droplets. Don’t forget N95 masks … Read more

Sissiotto style, an Instagram to get inspired and entertained even if you don't speak Italian.

If you’re looking for some excellent fashion inspiration, “Sissiotto style” is a fantastic IG to follow. You will see the fabulous OOTD of the Italian Instagrammer Simona Bertolotto. But also, fun tutorials that will keep you busy and entertained, especially now, during the Coronavirus self-isolation.  Who’s behind Sissiotto style? Simona Bertolotto is a visual artist … Read more

Amina Muaddi, today’s most in-demand shoe label Get yours ASAP.

Amina Muaddi chic leopard mules with crystal embellishment and pyramid high heels

Amina Muaddi is the footwear label on everyone’s lips – and wish-list – right now. From celebrities like Rihanna and Kylie Jenner to influencers like Pernille Teisbaeck and Rosie Huntington-Whiteley, everybody wants to wear the super sexy shoes. Launched in 2018 The designer Amina Muaddi, launched her namesake label in 2018. And she has already … Read more

Chloë Sevigny redefines maternity wear How to look cool when expecting.

Chloë Sevigny has been a style icon since she first started her modelling and acting career in the ’9os, but now, during her pregnancy, we love her style even more. The New Yorker It-girl has always had an effortlessly chic and modern style, whether in red-carpet looks or street style outfits.  And she’s managed to … Read more

All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more

10 Spring 2020 fashion ads Your virtual window shopping.

Kristen Stewart is the face of the Chanel Spring 2020 campaign.

Picking our top 10 Spring 2020 fashion ads was not an easy task. Because you see, we love fashion, and we love advertisement, so imagine our delight when you put the two together. In short; with no further ado, here are our favourite Spring 2020 fashion ads. Louis Vuitton The inspirations for Louis Vuitton’s spring/summer … Read more

We are in love with Mazda R360 The most adorable car.

Among all the fantastic cars we love, the most adorable is without any doubt, the Mazda R360. This two-door, four-seat Coupé was in fact, designed in 1960 hence its vintage look. Here are a few reasons why the Japanese automobile manufacturer picked the Mazda R360 to mark Mazda’s 100th anniversary. A bit of history Mazda … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

The items we’ll be wearing this year Wear now, before anyone else

Blanca Miro during PFW wearing a minidress over a polo shirt, one of the items we'll be wearing this year

We selected the top trends for 2020 according to what we’ve seen on the catwalks and in the streets during Fashion Weeks. This way, you can shop consciously, knowing what are the items we’ll be wearing not only this spring but also the whole year. If you purchase something through the links in this post, Notorious-mag will get a … Read more

Meghan Markle’s looks before Megxit inspired us to wear these colours.

Meghan Markle wearing a green outfit and Prince Harry wearing a blue suit during the last official event before they move to Canada

All eyes were on Meghan Markle as she and Prince Harry carried their last public royal engagements before officially stepping down as Senior Royals. The Duchess of Sussex went out with a bang thanks to the carefully chosen Megxit wardrobe. Meghan looked impeccable in each appearance, wearing bold colours that scream “Non, rien de rien, … Read more

H&M x Johanna Ortiz, the collab you cannot miss Run, before it's gone.

model sitting on a hammock wearing a dress from HM x Johanna Ortiz collection

H&M is to launch its latest collab collection, this time with Colombian fashion designer Johanna Ortiz. We think you should get ready to rush and get some of the beautiful floral dresses of the collaboration H&M and Johanna Ortiz. In other words, run as soon as they hit the stores on the 12th March, before … Read more

We dug out the best pieces from H&M for you

collage with the best pieces we dug on hm

Some people may overlook H&M, but knowing what to look for when shopping, you will be able to find some fantastic pieces that are both trendy and affordable, and that look more expensive than they are. What we like the best at H&M are the basics, that transition nicely from office outfit to party look … Read more

The vintage jewellery we are buying on Etsy

Christian Lacroix vintage brooche

Buying vintage jewellery can be as exciting and fun as going on a treasure hunt. But one needs a lot of time and patience, and a good eye, of course, to find out where to buy good pieces. There are several shops selling vintage jewellery on Etsy, and you can get lost there. Don’t despair, … Read more

The comeback of white socks Hello, Michael Jackson.

Veronika Heilbrunner attending a runway show at Paris Fashion Week, wearing red velvet dress and white socks with loaefers

White socks have been despised for quite some time, but believe it or not; they are making quite a comeback. I see, more and more, fashionable women wearing loafers with bright white socks.  To my amazement, I find myself nodding with approval and thinking they look seriously chic. White socks used to be a fashion … Read more

5 AW 20/21 trends emerged from Milan Fashion Week To guide your future shopping.

Among the trends that emerged from Milan Fashion Week, metallic gold skirt paired with black top by No.21 and plissé ruffle-embellished top by Alberta Ferretti.

We were at Milan Fashion Week and spotted these five AW 20/21 trends you should know about now, to keep your wardrobe updated. In fact, knowing what we’ll be wearing in Fall/Winter 2020-2021 will help you shop cleverly, with an eye on fall. Additionally, it will help you see which items you should let go, … Read more