Following Hermès steps: clogs are the chicest shoe trend Scandinavian style.

collage with some clogs, the chicest shoe trend of this year

If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky … Read more

The best SPF to keep your baby’s bottom skin protected

Woman sunbathing with skin protected by the best SPF sunscreen.

You’re surely dreaming of some beautiful beach, or maybe you’re planning to spend some time near a lake, to relax while you sunbathe. No matter where you go on the next sunny days, there’s one essential item you mustn’t forget: your best SPF sunscreen to keep your skin protected. We all know by now that … Read more

Hergé’s style inspo: the iconic Tintin outfits to wear every day Great snakes!

There are comics books and comic books, and then, there is Tintin, the young reporter with an iconic style, immortalized by Hergé. The signature look of Tintin is traditional, with plenty of timeless pieces that he wears in his own unique style. Think of trench coats, baggy pants and chic Oxford and double-monk shoes, a … Read more

What to wear this season from your boyfriend’s wardrobe Underwear included.

Woman wearing oversized turtleneck and jacket from boyfriend's wardrobe.

The cold season gives you the perfect excuse to raid your boyfriend’s wardrobe and wear several layers of his comfortable, oversized (for you) clothes. Check how fashion-savvy stylists, models, and Instagram influencers style the cosy garments to look fantastic in them. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more

Decoding the Chinese Year of the Ox with a new Miu Miu collection Lucky us.

Miu Miu collection and campaign New Year, New Miu to celebrate the Chinese Year of the Ox.

The Chinese Year of the Ox is about to begin, and Miu Miu celebrates the Lunar New Year with the latest campaign, “Always New, Always Miu.” The Italian fashion brand welcomes the Chinese New Year with a forward-thinking attitude and states that the Miu Miu girl always looks ahead. Fresh faces for a fresh Miu … Read more

Breitling x Drest: Luxury brands are betting on gamification

Luxury brands gamification: Drest x Breitling Chronomat collection.

As the luxury Breitling women’s watch makes its way into the virtual wardrobe of DREST with its Chronomat collection, we see more and more high-end brands betting on gamification. What is DREST? This is the first interactive luxury fashion mobile game where you can become a virtual fashion stylist. DREST is a highly immersive game … Read more

3 Hollywood looks for a romantic dinner date Happy Valentine's day.

Romantic couple.

This year, Valentine’s Day celebration may be a bit different because of the lockdown, but this doesn’t mean that it shouldn’t be romantic. You may not go to a fancy restaurant, but you can prepare a beautiful candlelight dinner at home for your special one. And to celebrate Valentine’s Day in style, here are three … Read more

How to wear your gym clothes all day long Yes, you can.

Fashionista wearing gym clothes with Chanel jacket, a athleisure trend in 2021.

Sorry, Karl, but thanks to the athleisure trend in 2021, sweatpants are a far cry from the sign of defeat you thought they were. In fact, fashion-savvy designers and influencers like the always chic Victoria Beckham, show us how to wear gym clothes with style. Likewise, the cool Scandinavian girls, Emili Sindlev, Jeanette Madsen and … Read more

We have the whole winter to wear tartan jackets Get the look.

Woman wearing a neon yellow and green plaid winter jacket.

If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more

The high tech skincare tools you need to try now

Woman with face mask, ready to try new high-tech skincare tools.

Our interest in skincare seems to have grown during the pandemic. In fact, online sales rose last year, and women and more and more avid to try new high-tech skincare tools. Maybe it’s because we have more time by ourselves to dedicate to skincare routines like the Korean 10 Steps with its oils, toners, and … Read more

Style inspiration: Walking in the park is the new coffee shop Style-to-go.

Walking in the park in style with turban and sunglasses.

With all the pandemic restrictions and social distancing, our exercise style and entire social life seem to happen while walking in the park these days. And, as Hippocrates said, “Unprecedented times require unprecedented measures“. Indeed, these strange COVID times definitely require unprecedented measures. So next time you get ready for walking with a friend or … Read more

3 words make us immediately happy: Vestiaire Collective Sales Think like a collector.

Woman wearing a trench coat, one of the best second-hand items on sales in our Vestiaire Collective 2021 selection.

There’s one thing we like more than finding great buys; it is buying these special pieces second-hand, and even better now that they’re in the 2021 sales. Among the best online second-hand shops is Vestiaire Collective because of their great selection of pre-owned luxury designer items and fabulous vintage pieces you can buy at affordable … Read more

Trends we love and where to buy them online second-hand We'll dress up again.

Vintage cardigan to buy online from the best second-hand shops.

Despite the pandemic, or maybe because of it, there are certain S/S21 trends we’re especially looking forward to wearing. From what fashion designers presented, either on the runway or online during Fashion Week, they clearly want us to dress up again! And we can’t wait for it. So, we share here the vintage-inspired trends we’ll … Read more

How to look smart and successful in 2021 if you are not Harry Styles Menswear trends.

Man in the streets of Milan, wearing a pastel colour suit, one of the trends in menswear 2021

Let’s face it; Harry Styles has become the coolest and best-dressed man on earth. The British singer is the muse of Gucci’s Alessandro Michele and a reference when it comes to contemporary fashion style. But if you don’t want to be Harry Styles, how can you look smart and successful in 2021? Check the best … Read more

What changes for Europeans when buying online after Brexit Goodbye British brands?

Online shopping after Brexit, will we keep buying from the UK?

So, Brexit has really happened, and since the 1st January 2021, the UK is no longer part of the EU. The Brexit trade deal launches a new chapter for Europe’s relationship with the UK after months of negotiations. Consequently, what will change when online shopping for Europeans buying fashion from UK-based companies after Brexit? Is … Read more

Spring/Summer 21 trends emerged from Milan Fashion Week To start wearing now.

Model wearing exposed bra under denim jacket, one of the spring trends from Milan Fashion Week.

As this year comes to an end, we’re dreaming of summer more than ever, since we all hope to be out of the pandemic by then. Consequently, it’s no surprise the lockdown and self-isolation have also influenced fashion designers. As a result, here are the ten Spring/Summer 21 trends that have emerged from Milan Fashion … Read more

What to wear to celebrate the end of the challenging 2020? Yeah, it's an end.

close up of a model watching to the camera and wearing a yellow floral dress

As difficult as this year may have been, it is coming to an end, and this calls for a celebration! So, what to wear to celebrate the end of the challenging 2020? I know New Year’s Eve won’t be the same without the big parties and friends, but even in a small group or just … Read more

S Moda unveils what’s behind many ‘handmade jewellery’ brands Someone said AliExpress?

We see more and more brands selling online similar jewellery pieces that they promote on Instagram as handmade jewellery, with beautiful photos that sometimes get thousands of likes. But the Spanish magazine S Moda has unveiled what’s behind many of these so-called handmade jewellery brands. All that glitters isn’t gold, or, in this case, handmade … Read more

Quilted coat trend: perfect if you’re not a big puffer-coat fan Sleek and warm.

Stylish fashion-show goer wearing the winter quilted coat trend.

Winter is all about feeling warm and cosy, and nothing is cosier than the quilted coat trend. In fact, for those who think puffer coats are too bulky, the sleek quilted outwear is just the perfect option to keep you warm this season. Why we love the quilted coat trend? Who hasn’t dreamt of spending … Read more

The Best and Number 1 Moisturiser for Your Skin

Woman looking at the mirror while putting on her face a cream with urea, the best moisturiser for skin of all ages.

There’s one skincare miracle ingredient that’s been overlooked and hasn’t been praised enough, Urea, the best moisturiser for your skin. Urea is a natural compound produced by our bodies when metabolising protein. Super-efficient, this moisturiser is also among the best for exfoliating skin. What happens to skin as we age Urea works on both external … Read more

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more

St Nicolaus Day: Have you been a good or bad girl? What to wear.

Model in off-shoulder top over turtleneck, inspiration on what to wear on St Nicholas Day.

In this atypical year, children are looking forward to St Nicholas Day more than ever! But we too, are counting the days and thinking about what to wear, as the happy celebration of St Nicholas Day gives us the opportunity to dress up a little during the lockdown. As we wait to celebrate the generous … Read more