Like a classic white summer dress, but not exactly How to style jumpsuits and tunicas.

Collage with 4 models wearing white jumpsuits, kaftans, tunicas instead fo the classic summer white dress

The classic white summer dress is great, but what’s even better is the white summer jumpsuit. And cute tunics, of course! While looking for weightless outfits for hot summer days, I couldn’t stop thinking about all of the loose-fitting clothing that I’ve ever owned. Staying away from tight clothes has always been my golden rule. … Read more

Indoor gardener: 27 pieces to make your day-to-day flowery For green thumbs.

Springtime flowery pieces for the indoor gardener.

Spring is almost here. It’s time to declutter your home with a good spring cleaning and get your feet ready for sandal time! Additionally, it’s also time to transform your house into the garden of Eden. Among the new hobbies people have taken during the pandemic, there’s one in particular that brings a sense of … Read more

#CloseEyeOn – 7 Spanish Fashion Brands to Discover This Summer Hola, guapa.

two models in a trailer car somewhere in Spain wearing La Veste clothes

Just like everybody else, I’m dreaming of a much-needed sea vacation. And the first destination that comes to mind is Spain. Stone castles, a laid-back lifestyle, and excellent food. So, while planning my next adventure, I had a chat with a good friend who is based in Madrid. As per usual we ended up talking … Read more

I’m 60, and I dress like Princess Charlotte Who's just turned 6.

Illustration of Princess Charlotte

I was scrolling through the many photos Prince William and his wife, Catherine Duchess of Cambridge, the royal family, and fans posted on Instagram to celebrate Princess Charlotte’s birthday. And then, suddenly, it hit me; I am 60 years old, and I dress like the cute Princess Charlotte, who is 6! So, what is going … Read more

The new way to channel the Boho style this summer Dreamy escapism.

The chic Chiara Totire shows how to wear the new boho style.

It is undeniable, year after year, as soon as the sun comes out, we begin feeling an urge to let our inner Boho Queen out. But this summer, there’s a new way to channel the boho style, quite different from the hippie-Glastonbury fashion we saw in previous years. In fact, the boho style will be … Read more

The top 10 brands for jeans, from high to fast fashion Finding the perfect pair.

Four women wearing different jeans from our top brands using organic cotton.

One of the most popular fashion staples in the world is also one of the most difficult to get right. We are talking, of course, about the ubiquitous jeans. Although there are countless fashion brands making denim trousers, finding the perfect pair of jeans seems almost impossible. So, we selected the top 10 brands that … Read more

Get to know 4 online made-to-order fashion brands Custom made.

Woman wearing a floral shirt from the made-to-order fashion label Andion and a large straw hat.

More and more online made-to-order fashion brands are making the headlines, offering custom-made items as an antidote to fast fashion. Find out why they are sweeping the internet and get to know our fav made-to-order fashion labels. Unique look Custom fashion allows you to wear looks that are unique or come in very limited editions. … Read more

Comfort x Dress up: Meet the new office look for the next months. Like a boss.

Model Veronika Heilbrunner wearing a power suit blue in the streets of Paris fashion Week

Ladies, it’s time to dress up again! Yes, that’s about right – after spending a year purchasing plenty of loungewear, we’re heading back to the office. During our stay at home, we discovered endless comfort, but now we also want to look cool and professional. So, keep scrolling for our idea of power dressing! For … Read more

From Audrey Hepburn to Karlie Kloss: Best looks to ride a bike With style.

Actress Janet Leigh on her bike in 1947 at MGM studios

Among the many new trends that the coronavirus has brought, the bicycle trend goes hand-in-hand with our desire to lead a more natural and sustainable life. But cycling while looking stylish is not as easy as it seems. In fact, finding the best looks to ride a bike can be tricky. During Fashion Week, we … Read more

Borat’s Daugther: All about actress Maria Bakalova Rising star.

Collage showing actress Maria Bakalova and her character as Borat daughter

Borat’s daughter, actress Maria Bakalova is taking the world by storm. The breakout star won the 2021 Critics Choice award for Best Supporting Actress and is now nominated for an Oscar. But what do you know about her? Find out how she got cast for the role of Tutar and her fashion style. Who is … Read more

Celebrating Earth Day with these sustainable fashion brands.

3 pair of tassel tales slippers made in austria

As consumers have become more environmentally conscious than ever before, many fashion brands have committed to ethical production. So, we couldn’t celebrate Earth Day 21, without showing you the top 3 Austrian sustainable fashion brands. As you know Austria is a role model when it comes to environmental protection. The country boasts a high development … Read more

Do you know what to wear during menopause? 

Woman wears yellow outwear over beige dress.

Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more

30 pieces to prove crochet trend SS21 is big High and fast fashion.

Collage showing 3 runway outfits with models wearing the last crochet trend SS21

The revival of handmade and DIY fashion has become 2020’s ultimate trend. Luxury fashion houses like Fendi and Bottega Veneta have made crochet trend SS21 a key in their collections. Gen-Z Instagramers have also been overloading the social media platform with their playful crochet hats. For instance, Vice President Kamala Harris’s step-daughter, Ella Emhoff, became … Read more

The Serpent on Netflix: we’re obsessed with Jenna Coleman’s 70s style Get the look.

Jenna Colemann wearing '70s style look in The Serpent.

BBC and Netflix’s new series, The Serpent, is a chilling crime thriller based on a real-life story, nevertheless, the fabulous wardrobe of Jenna Coleman will have you dreaming of the bohemian and glamorous ‘70s fashion style. In fact, violent series have found in fabulous styling a way to ease gruesome stories, as, for example, Killing … Read more

April showers: 8 pieces you need for the perfect outdoor wardrobe Spring staples.

Woman wearing a raincoat, one of the items you need in April for a perfect spring outdoor wardrobe.

In the last year, we’ve gotten used to social distancing and catching up with friends outdoors. And with the weather getting warmer, as soon as the current lockdown is over, parks and terraces will surely become the number one venue of our social lives. But, as we say it in German, “April, April, der macht … Read more

#BuyBetter – The Most Desirable Bag And The Best Investment Better than stocks.

Woman wearing golden outfit and a Birkin, the best investment and desirable bag.

Hermès’ Birkin bag is A-listers’ absolute favourite symbol of having ‘made it’. Celebrities like Lady Gaga, J Lo, Victoria Beckham, and Kim Kardashian have worn the Birkin throughout the years, making it the most desirable and rarest bag in history. However, the Birkin bag is not just a bag, it’s the ‘It’ accessory that we … Read more

Channelling the ’40s style this spring Flattering and timeless.

Stylish woman during Fashion Week wearing 1940s fashion style belted jacket with puffy shoulders.

There is something fascinating about the ’40s fashion when, despite the hardships of wartime, women’s style was undeniably iconic. Think how glamorous the Hollywood goddesses of the ‘40s were. Who wouldn’t want to be as stylish as Rita Hayworth, Barbara Stanwyck, Katharine Hepburn and the Austrian Hedy Lamarr? So we’re happy to see that the … Read more

The fashionable spring sneakers you’ll want to wear Casual street style.

fashionista at Milan fashion week wearing a yellow pant suit with dad sneakers and a red micro bag

2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more

The chicest spring pieces under €150 that look expensive.

Collage showing a young woman wearing a trench coat, one of the chicest spring pieces under 150 that look more expensive than they are.

We scoured the internet to find the chicest spring pieces under €150 that look expensive so that you can refresh your post-lockdown wardrobe without breaking the bank. Despite having more time to shop online, we know the excess of options can be overwhelming, and finding the right pieces is tricky. This is why we did … Read more

Why spring calls for Breton shirts (again) and what’s new now S/S 21.

Selma schönburg, editor-in-chief of Notorious mag wearing striped pullover and holding many striped t-shirts

Have you ever wondered why is it that as soon as spring arrives we have an urge to wear stripes? What is it with Breton t-shirts and sunny days? And why do we feel so chic in the timeless striped print? For spring/summer 21, fashion houses like Céline, Miu Miu, Jason Wu and Awake Mode … Read more

The ultimate guide on how to style your chinos this season Trend S/S 21.

This season, wear chinos with an asymmetric blazer.

Among the most wearable staples in your wardrobe, chinos are the trousers fashion designers have chosen for this season. In fact, we’ve seen khakis in several s/s 21 runway shows, from Valentino, The Row, and Louis Vuitton to Ganni and Baum und Pferdgarten. But how to wear basic chinos in a contemporary and fashionable way? … Read more

We can’t wait to wear these Spring Outfits. Scandinavian style.

We love the laid-back yet oh-so-chic Scandinavian fashion brands. And looking at the Danish Baum und Pferdgarten spring outfits, we’re sure that Nordics do it best! We know we’ve already told you before, but there is just something about Scandinavian fashion and design. Maybe it’s their minimalism and clean lines. Or maybe it’s the perfect balance between … Read more

#CloseEyeOn: Yolke, luxurious sleepwear, daywear and now, homeware Spring is served.

Woman wearing luxurious sleepwear by Yolke.

Let’s face it, who doesn’t like lazy Sundays in pyjamas? But Yolke is one of these fashion brands that make such beautiful sleepwear that you can actually venture outside wearing the luxurious silk pyjamas as Sofia Coppola does. Additionally, the sleepwear brand has expanded and offers children’s wear, women’s daywear, and now, homeware. Influencepreneurs like … Read more