Chloë Sevigny redefines maternity wear How to look cool when expecting.

Chloë Sevigny has been a style icon since she first started her modelling and acting career in the ’9os, but now, during her pregnancy, we love her style even more. The New Yorker It-girl has always had an effortlessly chic and modern style, whether in red-carpet looks or street style outfits.  And she’s managed to … Read more

All Beauty Standards: Gucci’s Mascara L’Obscur Stir up Debate 

Punk singer Dani Miller stars Gucci's campaign for the new mascara L'Obscur.

The unconventional ad campaign for Gucci’s new mascara L’Obscur is stirring heated discussions about beauty standards and diversity. In other words, this is not your usual mascara nor your typical campaign. The story behind Gucci’s new mascara campaign Gucci asked British photographer Martin Parr to shoot musician Dani Miller to advertise Gucci’s new mascara L’Obscur. … Read more

Fan, literally a cool summer accessory Keep cool and send secret messages.

Woman carrying a fan decorated with a big red lip

Since air conditioning is not always an option, our best friends that help us endure in style the heat are the good, old fans. Literally, a cool summer accessory for girls and boys. The hand-held fan dates from thousands of years ago. It has been first used in Ancient Egypt, then in China and India, and later … Read more

The History of the Engagement Ring 

gif with a black and white vintage woman wearing a big engagement ring

It’s been years full of royal weddings again, so it’s only natural that we’ve been talking about engagement rings and their history! One of the most incredible engagement rings we saw last year was the 40-carat diamond ring Prince Jean Christophe Napoleon Bonaparte gave his then-fiancée. The gem is even bigger than the famous diamond … Read more

Collagerie, a new-concept online shop that you will love Our bag is never empty.

Model wearing a big fabric green hat

Imagine going shopping with your BFFs, asking for them for opinions and styling tips, and these besties just happen to be two former fashion editors at Vogue, wouldn’t that be fab? With the new online concept shop Collagerie, that’s precisely how you will feel. Lucinda Chambers and Serena Hood have just launched their e-commerce platform Collagerie. The two women, … Read more

Things We Overestimate and Things We Underestimate About Ourselves

Gif ok, I underestimate you

As Einstein said: “everything is relative”, especially when it comes to our personal lives. We are simply unable to judge it with impartiality.Depending on what we’re talking about, we always have things we overestimate or underestimate, shamelessly! And most of the time, we don’t even know we’re doing it! Just think about it. When on … Read more

Meghan Markle’s looks before Megxit inspired us to wear these colours.

Meghan Markle wearing a green outfit and Prince Harry wearing a blue suit during the last official event before they move to Canada

All eyes were on Meghan Markle as she and Prince Harry carried their last public royal engagements before officially stepping down as Senior Royals. The Duchess of Sussex went out with a bang thanks to the carefully chosen Megxit wardrobe. Meghan looked impeccable in each appearance, wearing bold colours that scream “Non, rien de rien, … Read more

The vintage jewellery we are buying on Etsy

Christian Lacroix vintage brooche

Buying vintage jewellery can be as exciting and fun as going on a treasure hunt. But one needs a lot of time and patience, and a good eye, of course, to find out where to buy good pieces. There are several shops selling vintage jewellery on Etsy, and you can get lost there. Don’t despair, … Read more

Our answer to Christian Louboutin and feminists About high heels.

Model wearing Christian Louboutin towering high heeled pumps with the brand's signature red soles.

Christian Louboutin came to the defence of high heels a few days ago, after feminists declared that high heeled shoes oppressed women. This statement has caused mayhem among women and shoe-lovers. As expected, it has stirred up a discussion that’s been around for a while now.  Christian Louboutin’s opinion Shoe king Christian Louboutin says high … Read more

We found the best spring shoes with up to 50% discount On Net-A-Porter.

street style photo showing a detail of a woman wearing slim black jeans and Bottega Veneta mules

Spring is just around the corner and, luckily for you, we found some fab spring shoes with up to 50% discount on Net-A-Porter. If you’re anything like us – and we know you are – you’re already dreaming about updating your spring wardrobe. So why not start by the most adored item in any woman’s … Read more

Little black dress, the staple we can’t live without The LBD, now and then.

The timeless little black dress is a must in anyone’s wardrobe; that’s one of the undeniable universal truths! As a matter of fact, the LBD works perfectly for any occasion, whether a cocktail party or office look. If you purchase something through the links in this post, Notorious-mag will get a commission. LBD Coco Chanel As you can imagine, … Read more

Raf Simons and Prada together What's next?

The fashion world is astonished at the news of Miuccia Prada recruiting Raf Simons to co-direct the creation at Prada. During MFW, the designer of the Italian fashion house announced that the Belgian star-designer would become Prada’s co-chief designer. And they will present their first joint collection at Milan Fashion Week in September this year. … Read more

A chat with Arthur Arbesser, Vienna’s fashion figurehead Our fav fashion designer.

Arthur Arbesser

Austria has already produced many great personalities. One of them is Arthur Arbesser. Although the Vienna-born designer has lived in Milan for 15 years now, the Viennese in him is still noticeable and the local fashion scene is close to his heart. The current SHOW OFF. Austrian Fashion Design exhibition at MAK Vienna shows Arbesser’s … Read more

Office outfits inspired by London Fashion Week British fashion after Brexit and Megxit.

Woman wearing red blazer and colourful scarf and gloves, a comfortable office look.

As we enjoy the first London Fashion Week after Brexit and Megxit, we’re keeping an eye on the street style outside the runway shows, and prepared six office outfits inspired by London Fashion Week for you. As usual, the show-goers, fashion editors and influencers look fantastic and are an endless source of inspiration for the … Read more

8 Coconut Oil Beauty Treatments to Try at Home A super-ingredient.

Image of a coconut and moisturizer to hydrate your skin.

If there is a superfood, that can cure almost everything in our body, then there is also a super beauty ingredient. It means a natural element that can work wonders on us from head to toe. One of these graces of nature is coconut oil. And in this video, we present 8 coconut oil benefits … Read more

Lagom or How to Bring Balance Into Your Life

There is a new lifestyle trend called Lagom (pronounced “lar-gohm”), that comes from Sweden and has been conquering more and more fans. The whole Lagom philosophy is explained in a book, “Lagom: The Swedish Art of Living a Balanced, Happy Life”, by British Niki Brantmark. Since Brantmark visited Sweden for the first time, she fell in … Read more

The benefits of Curcumin, the new superfood The greatest medicinal plant in the entire world.

Now and again, appears a new superhero, said to help us fight all types of diseases. Turmeric or curcumin has been proclaimed the new superfood! Curcumin is the active component of Turmeric, a plant of the ginger family. Grounding its roots, you get the orange powder used in curries and for dying. The name comes … Read more

The Story of the Cocktail Ring A big and precious story.

collage with vintage photos and rings telling the story of the cocktail ring

Fall is coming with its parties and cosy dinners, so now are the right time to think about getting a new cocktail ring! Before jumping into the business, we’ll share a fascinating trivia with you, to be used as small-talk in your next cocktail party! And it’s exactly about the name cocktail ring. The concept … Read more

Morning Routine to start the day like Doris Day

Waking up, getting into the shower and rushing into work without breakfast and with just a coffee to go is what mornings look like for many people. A stressful morning can influence your whole day though, and having a morning routine can help you start fresh and relaxed. On the other hand, simple morning habits … Read more

The Style of 5 of the Most Powerful Women in the World 

collage showing Christine Lagarde, president of the central bank

Women in top positions are more and more often nowadays, we are on the rise.  According to Forbes, the 5 most powerful women in the world are German Chancellor Angela Merkel, director of the international monetary fund Christine Legard, Queen Elisabeth II, Vogue editor-in-chief and Condé Nast artistic director Anna Wintour and American singer/songwriter Taylor … Read more