Menswear trend: how Prada made the long john fashionable Miuccia Prada and Raf Simons Fall 2021.

Model wearing a long john layered under garments of Prada fall 2021 collection.

The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more

The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more

Miuccia Prada and Raf Simons want to hear your opinion 

Prada SS 21 first joint campaign by Miuccia Prada and Raf Simons.

Miuccia Prada and Raf Simons want to hear your opinion in the first joint campaign for Prada showing their debut  SS21 collection, co-designed by both creative directors. With Prada’s new advertisement campaign, Miuccia Prada and Raf Simons want to open a dialogue with the public and know your opinion. That is because the campaign features … Read more

Fleabag and Killing Eve’s Phoebe Waller-Bridge is our 2021 crush 

Cover of Fleabag book starring Phoebe Waller Bridge with short-hair style

Like many, we are obsessing over Phoebe Waller-Bridge, not only because of the fashion style but also, the wit and dark sense of humour of the creator of the BBC series Fleabag and Killing Eve. The British writer, film producer and actress, has amassed quite some fans, and already earned several awards, including Emmy and Golden Globe Awards. … Read more

3 words make us immediately happy: Vestiaire Collective Sales Think like a collector.

Woman wearing a trench coat, one of the best second-hand items on sales in our Vestiaire Collective 2021 selection.

There’s one thing we like more than finding great buys; it is buying these special pieces second-hand, and even better now that they’re in the 2021 sales. Among the best online second-hand shops is Vestiaire Collective because of their great selection of pre-owned luxury designer items and fabulous vintage pieces you can buy at affordable … Read more

Trends we love and where to buy them online second-hand We'll dress up again.

Vintage cardigan to buy online from the best second-hand shops.

Despite the pandemic, or maybe because of it, there are certain S/S21 trends we’re especially looking forward to wearing. From what fashion designers presented, either on the runway or online during Fashion Week, they clearly want us to dress up again! And we can’t wait for it. So, we share here the vintage-inspired trends we’ll … Read more

How to look smart and successful in 2021 if you are not Harry Styles Menswear trends.

Man in the streets of Milan, wearing a pastel colour suit, one of the trends in menswear 2021

Let’s face it; Harry Styles has become the coolest and best-dressed man on earth. The British singer is the muse of Gucci’s Alessandro Michele and a reference when it comes to contemporary fashion style. But if you don’t want to be Harry Styles, how can you look smart and successful in 2021? Check the best … Read more

What changes for Europeans when buying online after Brexit Goodbye British brands?

Online shopping after Brexit, will we keep buying from the UK?

So, Brexit has really happened, and since the 1st January 2021, the UK is no longer part of the EU. The Brexit trade deal launches a new chapter for Europe’s relationship with the UK after months of negotiations. Consequently, what will change when online shopping for Europeans buying fashion from UK-based companies after Brexit? Is … Read more

Spring/Summer 21 trends emerged from Milan Fashion Week To start wearing now.

Model wearing exposed bra under denim jacket, one of the spring trends from Milan Fashion Week.

As this year comes to an end, we’re dreaming of summer more than ever, since we all hope to be out of the pandemic by then. Consequently, it’s no surprise the lockdown and self-isolation have also influenced fashion designers. As a result, here are the ten Spring/Summer 21 trends that have emerged from Milan Fashion … Read more

Notorious Women #4: the Austrian photographer Yvonne Oswald Books, postcards and more.

Photographer Yvonne Oswald in interview to Notorious Mag

The Austrian photographer and curator for photography, Yvonne Oswald, is the next in our series “Notorious Women”. Here, you find women we interview because of the positive impact on society they have through their work, projects and ideas.Yvonne Oswald is the author of one of the most talked-about photography projects. Who hasn’t heard of the … Read more

What to wear to celebrate the end of the challenging 2020? Yeah, it's an end.

close up of a model watching to the camera and wearing a yellow floral dress

As difficult as this year may have been, it is coming to an end, and this calls for a celebration! So, what to wear to celebrate the end of the challenging 2020? I know New Year’s Eve won’t be the same without the big parties and friends, but even in a small group or just … Read more

S Moda unveils what’s behind many ‘handmade jewellery’ brands Someone said AliExpress?

We see more and more brands selling online similar jewellery pieces that they promote on Instagram as handmade jewellery, with beautiful photos that sometimes get thousands of likes. But the Spanish magazine S Moda has unveiled what’s behind many of these so-called handmade jewellery brands. All that glitters isn’t gold, or, in this case, handmade … Read more

The best Christmas movies from the ’40s to watch now Get into the holiday spirit.

Judy Garland in Meet Me in St Louis, a Christmas movie from 1944

What better time than now, to start with our Christmas movies watch list! Everybody has favourite films to watch around this time of the year. For many, the movie that puts them into the festive spirit is Love Actually. For others, The Grinch is a common front runner. But this year, the movie list we composed is … Read more

Notorious Women #3: Monika Kircher launches KKS to support art Deadline Jan 2021.

Monika Kircher launches the KKS foundation in Austria.

Our Notorious Women series welcomes Monika Kircher, one of the most influential persons in the Austrian economy, who’s just launched the Kärntner Kulturstiftung, KKS. An initiative that will inject up to 200,000 Euros into cultural projects in Austria. That’s music for our ears in times of COVID-19, right? Let’s see the details. What is the KKS … Read more

How to wear your scarf? Ask this TikTok star Creator to follow.

Among the styling tricks on TiKTok, Claudya Moreira shows how to style and wear a scarf.

Besides fun dance and song challenges, TikTok is also becoming the go-to app for designers, luxury fashion houses and people looking for fashion inspiration and styling tricks. The designer Claudya Moreira has already gained almost 200k followers showing women how to style and wear a scarf. In fact, she can turn a scarf into tops, … Read more

Quilted coat trend: perfect if you’re not a big puffer-coat fan Sleek and warm.

Stylish fashion-show goer wearing the winter quilted coat trend.

Winter is all about feeling warm and cosy, and nothing is cosier than the quilted coat trend. In fact, for those who think puffer coats are too bulky, the sleek quilted outwear is just the perfect option to keep you warm this season. Why we love the quilted coat trend? Who hasn’t dreamt of spending … Read more

Inside Victoria Beckham’s wardrobe Stalking her IG.

GIF with the best looks in Victoria Beckham's wardrobe.

Victoria Beckham is one of these women whose style keeps getting better and better. There’s been a real transformation from being the young Spice Girls singer to becoming a fashion designer and style icon. This is why we’re taking you to Victoria Beckham’s wardrobe, to see the best looks on her IG. Designer, wife and … Read more

The Best and Number 1 Moisturiser for Your Skin

Woman looking at the mirror while putting on her face a cream with urea, the best moisturiser for skin of all ages.

There’s one skincare miracle ingredient that’s been overlooked and hasn’t been praised enough, Urea, the best moisturiser for your skin. Urea is a natural compound produced by our bodies when metabolising protein. Super-efficient, this moisturiser is also among the best for exfoliating skin. What happens to skin as we age Urea works on both external … Read more

Thom Browne, the designer making women suits fun again Tailoring and ducks.

Tired of your power suits? Want an office outfit with an edge, that makes you look both fun and professional? We have the solution for you; the fun women suits designed by Thom Browne. The American designer has made women’s suits fun again. With humour, he combines the conservatism of the tailored suits with the … Read more

St Nicolaus Day: Have you been a good or bad girl? What to wear.

Model in off-shoulder top over turtleneck, inspiration on what to wear on St Nicholas Day.

In this atypical year, children are looking forward to St Nicholas Day more than ever! But we too, are counting the days and thinking about what to wear, as the happy celebration of St Nicholas Day gives us the opportunity to dress up a little during the lockdown. As we wait to celebrate the generous … Read more

Kate Middleton: chicest summer outfits Get the look.

Duchess of Cambridge during her visit to Derby Uni where she talks about students mental health

It’s no secret we love the style of Catherine Duchess of Cambridge. And her effortlessly chic fashion choices keep getting better with every public appearance. As we all know, Kate has a super busy schedule, and she always manages to look flawless. So, get inspired by the stylish royal and get her summer looks! If … Read more