Notorious Women #2: Vienna Design Week Director Lilli Hollein Putting Austrian design on the map.

Lilli Hollein, the director of Vienna Design Week.

Welcome to our Notorious Women series that brings you, once a month, the profile of extraordinary women from all walks of life. This time, we talked to Lilli Hollein, director of VIENNA DESIGN WEEK, who managed to organise a COVID-19 proof event for 2020 with her team in the Austrian capital. Who is Lilli Hollein? … Read more

The end of Man Repeller and the best looks of Leandra Medine Style inspiration.

Leandra Medine Cohen waving for the camera in a photo shooting for TopShop

Sad news for fashionistas around the world; Leandra Medine announced the end of Man Repeller, the fashion and lifestyle website she created ten years ago. Scroll down to know more about the end of Man Repeller, and enjoy the best looks of Leandra Medine.  What is Man Repeller As its name suggests, the idea behind … Read more

Here’s why you should wear shimmer and sequins this season Despite the pandemic.

Woman wearing a tartan coat and top with shimmer sequins

Despite the pandemic, I can’t help thinking the party season should be just around the corner, which makes me itch for shimmer and sequins, of course. But with all the restrictions and uncertainties regarding this year’s festive celebrations, are sequins out of the picture? We certainly don’t think so, and here’s why you should wear … Read more

Velour tracksuits are coming back Hello, the Noughties.

Collage with several velour tracksuits that are back this year.

Since we’re spending more time indoors than we’ve ever had, comfortable and easy-to-wear clothes have become a must. In fact, cosy cashmere pullovers and bodycon dresses, and track pants are selling faster than hotcakes this fall. But after months living under COVID restrictions, we’re longing for something a bit more glamorous. This explains why, after … Read more

Jewellery Guide: How to choose a diamond Sparkling investment.

Selma von Schoenburg, Notorious Mag editor-in-chief, wearing a diamond ring while picking a wood salad spoon from the kitchen

“Diamonds Are a Girl’s Best Friend” sang Marilyn Monroe in the 1953 movie “Gentlemen Prefer Blondes”, but choosing the right diamond is as tricky as picking your best friend. So here’s all you need to know about how to choose a diamond. Are diamonds a good investment? In times of economic crises, physical commodities such … Read more

Notorious Women #1: Sabine Wiedenhofer at Galerie Kovacek If Walls Could Talk.

The awarded Austrian artist Sabine Wiedenhofer, whose work "If Walls Could Talk" is at Galerie Kovacek, photographed in front of one of her paintings

Welcome to our first article from the series Notorious Women, that will bring you, once a month, the profile of extraordinary women from all walks of life. We are honoured to start Notorious Women with Austrian artist Sabine Wiedenhofer, who is exhibiting her latest work, “If Walls Could Talk“, at Galerie Kovacek contemporary. Sabine Wiedenhofer … Read more

6 clever ways to wear the trends for fall Update your wardrobe with few items.

Stylish woman wearing a puffy outwear and a pullover and matching bag in bright green, one of the fashion colour trends to wear in fall 2020.

Before you hit the stores and try on all the fantastic new arrivals, check six clever ways to wear the top trends for fall 2020. Of course, not all trends suit everyone the way they were presented on the runway. So it’s important to know how to wear the fall trends before jumping on the fashion wagon. … Read more

Lila Moss, Kate Moss’ daughter, follows her mother’s footsteps Miu Miu show SS21.

Kate Moss' daughter, Lila Moss, in a pink metal mesh top at Miu Miu SS21 runways show.

Opening Miu Miu SS21 show during Paris Fashion Week, Kate Moss’ daughter, Lila Moss, is following the footsteps of her mother. With her runway debut for Miu Miu, Lila Moss is making a name for herself in the fashion world. Both mother and daughter made their runway debuts at 18 and during Paris Fashion Week; … Read more

Why buying jewellery online at auctions is breaking records Rock-solid investment.

Vintage image of elegant woman wearing stunning jewellery pieces that people are buying at online jewellery auctions.

“A Diamond is Forever”, and so is gold. While the sparkling gemstone makes us think of love and engagement rings, it also represents stability and security. This is why gold and precious gemstones are the first choices for savvy investors in times of crisis, and more and more people are buying at online jewellery auctions. … Read more

Killing Eve’s wardrobe: fashion over morality Hit girl or it girl?

Killing Eve's wardrobe includes this pink Molly Goddard dress and other fabulous outfits for Villanelle.

According to The Guardian, Killing Eve’s “one of the 100 greatest television series of the 21st century”; not bad for a TV show about a psychopathic assassin, Villanelle, whose wardrobe filled with fantastic outfits some of us would kill for, no pun intended. Adapted and produced by the British Phoebe Mary Waller-Bridge, whom The Times … Read more

Paris Fashion Week SS21: are fashion shows dead? The week's summary.

Collage showing three models in runway shows at Paris Fashion Week SS21.

Paris Fashion Week has just closed fashion month, and although there were some traditional runway shows, most of the 84 fashion houses chose to present their SS21 collections through digital shows. Could this mean the death of traditional fashion shows? After much speculation, the shows of Paris Fashion Week SS21 were confirmed almost in the … Read more

From the catwalks to the streets: Blazer and Skirt is a winning duo

Among the many looks and styles that arose from the fall catwalks, there is one I think is already a classic: the chic combo Blazer and Skirt. The long shelf life outfit appeared on the catwalks in 2019 with Hedi Slimane’s first collection for Céline. But blazer and skirt, the classy French working women look, … Read more

RIP Kenzo Takada: the man who introduced Japanese fashion to the world.

The Japanese fashion designer Kenzo Takana.

The fashion world has taken social media to express sadness and pay tribute to the Japanese fashion designer Kenzo Takada who passed away on Sunday in Paris due to Coronavirus related complications. With the death of the 81-year-old designer in the midst of Paris Fashion Week, we see Paris as, indeed, the capital of fashion … Read more

New ways to wear and update your classic sweaters Styling tricks for fall.

Fashionista during CPHFW shows one of the new ways to wear sweaters and update your cardigan this fall.

We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However, … Read more

The 10 best weekend bags for short getaways Traveling in style.

Travel bags and weekend bags in several colours piled up.

Whether it’s a spontaneous weekend escapade to the beach, a weekend in Paris or a couple of days at your friends’ in the countryside, having the right travel bag is essential for any stylish man. And if it’s a romantic getaway, well, then it’s more than essential! Because, yes, we women do look at your … Read more

Instagram hashtag of the week: H&M Studio AW 2020 The looks we love.

Veronika Heilbrunner, one of the muses of H&M Studio AW 2020, wears a shimmering jacket and statement earrings of the limited edition.

The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more

Street Style during Milan Fashion Week SS21 Inspo to wear now.

Beatrice Borromeo wears the latest Alberta Ferretti Spring Summer 2021 collection.

Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Royal empowerment: Elisabeth of Belgium or how to be a modern princess

Royal empowerment; the modern princess Elisabeth of Belgium giving a speech on her 18th birthday.

Title photo @belgianroyalpalace If you think tough military schools are only for future kings and boys of royal families, well, think again. Elisabeth, Princess of Belgium, is the personification of royal women empowerment. The 18-year-old student shows the world how to be a modern princess by enrolling at the Royal Military Academy in Belgium. Royal … Read more

No-paid review: skincare and hair products we tested this month

Skincare and hair products from our no-paid beauty review.

Like millions of people out there, I love watching youtube videos with skincare reviews, hair products reviews and, of course, tutorials. But not all of them are trustful opinions. Influencers and Youtubers have to make a life out of it, and their advertising contracts can dictate their views. Having said that, we want to make … Read more

Vest, the staple to add chicness and warmth this fall

Model in front of a beige wall wearing an oversized vest top paired with white shirt and bermuda by The Frankie Shop

Since the ’90s keep inspiring fashion, one of the staples you need for layering to perfection this fall is a vest. Nobody wants to use this word nowadays, but the vest is a big trend in fall 2020. The classic garment has reappeared in the sartorial scene with Gucci, Miu Miu and Max Mara. The … Read more

Everything we want is Jimi Hendrix’s style Best style moments.

Jimi Hendrix's maximalist style

We’ve been reading a lot about Jimi Hendrix lately, because of his 50th death anniversary. The idol of the American hippie movement is not only a guitar legend but also, a fashion icon. In fact, Jimi Hendrix’s style keeps inspiring fashion designers. From Hedi Slimane to Alessandro Michele, we’ve seen on the runways, looks clearly … Read more