Gisele Bündchen Channels Monica Vitti in Zara x Stefano Pilati Campaign

Black and white photo of Gisele Bündchen and Stefano Pilati photographed by Steven Meisel for Zara x Stefano Pilati Collaboration

Zara’s shelves are now graced with the awaited debut collection from the designer Stefano Pilati. Captured by the lens of Steven Meisel, the campaign features none other than supermodel Gisele Bündchen alongside Stefano himself. Gisele Bünchen for Zara x Stefano Pilati channels a modern-day Monica Vitti, sporting an eye-catching platinum bob. But who exactly was … Read more

The Iconic Penny Loafer Became a Bag – Meet The Miu Miu Penny Bag

The new Miu Miu Penny Bag in Brown leather

These days, anything Miuccia Prada creates is something we immediately want in our wardrobe. And voilà, she’s done it again. Miu Miu has just launched a bag inspired by Penny Loafers – the Miu Miu Penny Bag. If you’ve been on the hunt for a bag to elevate your wardrobe, well, you’ve just found it. … Read more

Les Essence de Diptyque – Your New Most Complimented Perfume

Five perfumes from the new collection Les Essences de Diptyque

Those in the know,  know. The perfumes from the French brand Diptyque exude old-money vibes and pure luxury. It’s no surprise that every time I wear my Orphéon, someone always compliments it. And now the niche Saint Germain Maison just dropped a brand-new perfume collection; Les Essences de Diptyque.  This time around, Diptyque gathered some of … Read more

#CloseEyeOn – Marfa Stance Luxury Multifunctional Coats

Latest Marfa Muse trio, model Jan De Villeneuve and her daughters Daisy and Poppy photographed in their garden home

Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand … Read more

Tradwife – The Trend That’s Driving Feminists Crazy

tradwife aesthetic-illustration of a woman from the 50s wearing an apron and serving a dinner for husband and friends

Have you heard about #Tradwife, the trend that’s causing a stir on Instagram and TikTok? The name is short for Traditional Wife. And here’s the thing: the tradwife subculture is big, and it’s getting bigger. The topic has over 300 million views on TikTok. So let’s dive into this subject and see why Gen Z … Read more

Mathilde à Paris – The Chicest Version of Emily in Paris

Mathilde Favier holding a flower bouquet while sitting on a floral hug in front a floral sofa

Mathilde Favier, the Public Relations Director at Dior, navigates her role with masterful elegance. A quintessential Parisienne, she distils the essence of this mythic lifestyle into her latest literary offering, “Mathilde à Paris” (French Version) or “Living Beautifully in Paris” (English Version) published by Flammarion. In her book, Favier muses, “To be Parisian isn’t merely … Read more

#CloseEyeOn – Magda Butrym, a Fresh Air on Polish Fashion

Magda Butrym model wearing a faux fur coat and a red beanie with a crystal brooch looks at the camera

The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to … Read more

5 Crucial Fashion Tips For A First Date

A COS model sitting on a chair is wearing a black jacket with a red top underneath. She is wearing two silver bracelets

Dear First-Daters, first meetings are significant experiences. What to wear? What to say? What will it be like? So many questions arise, making it a potentially stressful event. Remember, first impressions last. As you’re about to meet someone new, it’s essential to present your true self. In a world of filters, Photoshop, and unrealistic social … Read more

Expert Tips on How to Clean Your Jewellery

Notorious is home to several jewellery experts. One of our contributors is a goldsmith, and another specializes in diamonds. We consulted both to find the best home methods for keeping jewellery clean and well-cared for. Gold, silver, diamonds, or even semi-precious stones are costly materials that require careful preservation. Moreover, these pieces often hold sentimental … Read more

Emily in Paris Style: Sylvie Grateau Is The Chicest in Season 4

Sylvie Grateau_Philippine Leroy-Beaulieu_wearing a faux fur coat and a Tods bag

Alright, we admit we’ve already hate-watched the fourth season of Emily in Paris and, although everyone is again talking about Emily’s outfits, we think the real style hero of the Netflix series is Sylvie Grateau, the coolest character of the show. Played by French actress Philippine Leroy-Beaulieu, the chic boss lady at Savoir’s luxury marketing … Read more

Why you should go to Puerto de Santa Maria in Spain.

view of Bay of Cadiz from the Puerto de Santa Maria

Spain is a popular place to spend your summer holidays. However, Spain still has unique places for you to visit that go far beyond Ibiza, Mallorca, and Costa del Sol. Searching for that special place, Notorious was in Cádiz, Andalusia, to visit Puerto de Santa Maria. Located in the heart of the Bay of Cádiz, … Read more

What Influencers Are Wearing These Last Weeks of Summer

model walking along the water's edge at the seaside during sunset. She is wearing white pants and a cobalt blue shirt.

Curious about what influencers are wearing in these final weeks of summer? Or perhaps you need some inspiration for packing for your summer vacation? Look no further! We’ve gathered Instagram’s hottest fashion trends for summer 2024 and created a chic list just for you. Pareo Skirt Sieh dir diesen Beitrag auf Instagram an Ein Beitrag … Read more

Neo-Romanticism in Shades of Pink: A Winter 24/25 Runway Revelation

collage with romantic pink looks from winter 24/25 runway Paris- Chanel, Chloe, Dries van Noten and Loewe

Explore the Winter 24/25 trend of neo-romantic pink shades that emerged in Paris. See the delicate hues from Courréges, Giambattista Valli, and Stella McCartney, among other fashion brands. Discover how top designers harmonise pink with deep blues, greens, and browns. Let’s dive into Winter 24/25 runway trends, shall we? Winter 24/25 Runway Trend: The Delicate … Read more

Happy people bond, the unhappy ones buy compulsively

Times of crisis are usually accompanied by self-reflection and growth. And it’s no different now. Inflation and war in Europe are forcing us to re-evaluate our habits. And most of us are searching for ways to come out of this crisis better and happier. So here is where enters the study of the Italian sociologist … Read more

Zendaya Inspires Us on What to Wear During the Olympic Games

Zendaya in front to the Cathedral in Milan wearing a white dress by Ralph Lauren and a diamond Bracelet by Bulgari

From July 26th to August 11th, Paris will host the 2024 Olympic Games. Seventeen glorious days to celebrate victory through personal effort, the ethics of achieving goals, accepting defeats, and persevering with courage and determination. This article delves into the stylish looks of actress Zendaya during the launch of her latest film, Challengers. Because it … Read more

What Real Dermatologists Say On The Most Viral Beauty Trends on TikTok

cosmetic bottle with tiktok logo showing the beauty trends of the social platform

I’ve been discovering many new beauty tricks on social media and I love it. It saves me a lot of time and surely, it’s fun. Except some of these tricks seem kind of dangerous and that made me question what dermatologists say about them. That’s why I’ve done my research and I am breaking down … Read more

Margot Robbie: The Untold Story of Hollywood’s Darling

Actress Margot Robbie at Cannes festival wearing Gucci

Australian actress Margot Robbie, renowned for her stellar performances in films such as “Once Upon a Time in Hollywood,” where she portrayed the iconic Sharon Tate, is expecting her first child. Married to Tom Ackerley since 2016, Robbie has always kept her personal life away from the prying eyes of the public. However, being ardent … Read more

Why Wear Black During a Heatwave. Fresh and Chic.

model opens a sun umbrella on the beach and she is wearing a black crochet dress cover

Ask anyone, and they will tell you the right colour to wear in summer is white. Well, at least, that’s what almost everyone believes. But if you talk to science geeks, they will affirm that the best colour for summer is black. Maybe you – and I – should have paid a bit more attention … Read more

5 Essential Body Oils Straight from French Pharmacies

notorious editor in chief standing in front of a French Pharmacie

If you’re in the loop, you’d know that Notorious is currently soaking up the vibes in France. As we saunter through Paris, we’ve turned our attention to the crème de la crème of body oils you can find in local French pharmacies. If you’ve been scrolling through TikTok, you’ve likely caught wind of the allure … Read more

There’s a perfect sandal for each type of summer dress

Woman wearing the best strappy sandals for summer dresses.

Dresses are the quintessential summer wardrobe pieces, effortlessly embodying the season’s spirit. Fashion presents a delightful array of dress styles that cater to every trend. Take, for instance, the chic and comfortable midi-length peasant dress, which stands alongside the playful 90s-inspired frilly mini dress. Each dress style finds its perfect match in a pair of … Read more

8 Style Hacks for Beating the Heat This Summer

Model wearing a white tank top and a red striped pants stands against a blue white sky and a blue ocean

Summer is on the horizon, and even if the heat takes a little longer to arrive, our iPhone weather app predicts a torrid season ahead. Keeping up with fashion trends during a heatwave can be challenging, but worry not! We’ve curated a helpful guide featuring eight essential style tips to keep you cool and chic … Read more

6 Key Pieces I Need (Maybe You Too) in My High Summer Wardrobe

woman on the beach, in front of a blue sky, wearing a embroidered linen tunic from and other stories

You’ve landed in the right place if you’re still hunting for key pieces to round off your high summer wardrobe. There’s no joy quite like shopping with a friend whose style you trust implicitly, right? I was lucky to have a friend like that back in Brazil. I fully believed in her taste and knew … Read more