#CloseEyeOn – The French Brand Taking Over With Its Bohemian Style

model in bed wearing Bash Paris bohemian kimono

Summer 2021 is all about dreamy escapism, and the new chic boho fashion is all we want to wear, whether in Greece or in the city. Among the fashion brands setting the bohemian style trend, a new French brand is taking over Europe. In fact, Ba&sh is already the fastest-growing UK fashion retailer in 2021, … Read more

The new Roaring Twenties: style and looks inspired by the 1920s A must in the 2020s.

Model wearing a Roaring Twenties style dress by Saint Laurent.

As we finally approach the end of the pandemic, our desire to dress up and party is, naturally, stronger than ever. And we certainly deserve it. No wonder fashion is looking for style inspiration in the famous Roaring Twenties. We’ve seen the return of glamorous looks and silhouettes of the 1920s Jazz Era not only … Read more

G-7 fashion: All eyes on the Duchess and her pink dress 

Catherine, Duchess of Cambridge, wearing a pink dress, one of her looks for the G-7 Summit.

The UK is hosting the G-7 Summit in Cornwall, where Global leaders have come together to create a greener and more prosperous future, and thanks to the always fashionable Kate Middleton, we’re looking at the world through rose-coloured glasses. In fact, all eyes were on the Duchess of Cambridge and her joyful pink dress. The … Read more

7 looks on Instagram that we saved to copy every detail. Your weekly inspiration

Summer is here, and as much as we would like to be vacationing during the whole of it, we still have to spend time in the city. So what better way to upgrade your wardrobe than to mix the vacation and city style? Scroll down for our top 7 Instagram looks to copy now. Get … Read more

Mega summer accessory: the best bead necklaces For all budgets.

Woman wearing the best summer accessories, straw hat and bead necklaces and chokers.

Summer asks for colourful looks, and the best accessory trend this year is the joyful bead necklaces and chokers that the most stylish women are already wearing. The newest must-have everyday jewellery trend is perfect for summer thanks to the quirky and fun designs from brands like Lizzie Fortunato, Éliou, and Roxanne Assoulin. As we … Read more

Men’s office-wear trends that you should wear in summer 

Gentleman, it’s time to ditch your woollen suits and get ready for light coloured linen jackets, shorts and sock-free shoes. Let’s have a look at what menswear Summer has on the plate for you. You know the smartest way to keep fresh when going to work is by wearing natural, breathable fabrics like linen and … Read more

Intellectual fashionista: Charlotte Casiraghi, the ultimate French girl style  Oui.

Charlotte Casiraghi wearing a yellow Gucci Gown on the red carpet

Charlotte Casiraghi, a spitting image of her mother, is often seen on the front row of Chanel, Saint Laurent, and Gucci fashion shows, and her polished looks are the epitome of the famous French girl style. But besides being one of the most beautiful and stylish members of royal families, Charlotte Casiraghi is an intellectual … Read more

Check Queen Maxima of the Netherlands’ best looks as she turns 50 Best 50+ style.

Queen Maxima of the Netherlands is known for her bold fashion style, whether wearing bright red with purple, shimmering gold or statement hats, she is one of the most fashion-daring royals. And as Queen Maxima turns 50, we want to celebrate her birthday by showing you her best looks. Our editors select independently all products … Read more

I’m 60, and I dress like Princess Charlotte Who's just turned 6.

Illustration of Princess Charlotte

I was scrolling through the many photos Prince William and his wife, Catherine Duchess of Cambridge, the royal family, and fans posted on Instagram to celebrate Princess Charlotte’s birthday. And then, suddenly, it hit me; I am 60 years old, and I dress like the cute Princess Charlotte, who is 6! So, what is going … Read more

Do you know what to wear during menopause? 

Woman wears yellow outwear over beige dress.

Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more

The Serpent on Netflix: we’re obsessed with Jenna Coleman’s 70s style Get the look.

Jenna Colemann wearing '70s style look in The Serpent.

BBC and Netflix’s new series, The Serpent, is a chilling crime thriller based on a real-life story, nevertheless, the fabulous wardrobe of Jenna Coleman will have you dreaming of the bohemian and glamorous ‘70s fashion style. In fact, violent series have found in fabulous styling a way to ease gruesome stories, as, for example, Killing … Read more

The fashionable spring sneakers you’ll want to wear Casual street style.

fashionista at Milan fashion week wearing a yellow pant suit with dad sneakers and a red micro bag

2021 is definitely the year of comfort, be it in clothes or footwear. And sneakers are your perfect companion in times when walking has become crucial as a way of meeting up friends and socializing, but also to exercise, avoid public transportation, and even for walking meditation. No matter whether you wear sneakers to work … Read more

The chicest spring pieces under €150 that look expensive.

Collage showing a young woman wearing a trench coat, one of the chicest spring pieces under 150 that look more expensive than they are.

We scoured the internet to find the chicest spring pieces under €150 that look expensive so that you can refresh your post-lockdown wardrobe without breaking the bank. Despite having more time to shop online, we know the excess of options can be overwhelming, and finding the right pieces is tricky. This is why we did … Read more

Why spring calls for Breton shirts (again) and what’s new now S/S 21.

Selma schönburg, editor-in-chief of Notorious mag wearing striped pullover and holding many striped t-shirts

Have you ever wondered why is it that as soon as spring arrives we have an urge to wear stripes? What is it with Breton t-shirts and sunny days? And why do we feel so chic in the timeless striped print? For spring/summer 21, fashion houses like Céline, Miu Miu, Jason Wu and Awake Mode … Read more

The ultimate guide on how to style your chinos this season Trend S/S 21.

This season, wear chinos with an asymmetric blazer.

Among the most wearable staples in your wardrobe, chinos are the trousers fashion designers have chosen for this season. In fact, we’ve seen khakis in several s/s 21 runway shows, from Valentino, The Row, and Louis Vuitton to Ganni and Baum und Pferdgarten. But how to wear basic chinos in a contemporary and fashionable way? … Read more

Why are chinos called chinos? And are chinos and khakis the same?

Men at Fashion Week wearing the popular chino trousers.

Chinos are probably the most popular trousers for men, the classic cream cotton pants are a staple all stylish men have in their wardrobe, but do you know why they’re called Chinos? What’s with this name? As you might have already guessed, the name chino is the slang word for China. Initially made in China, … Read more

Following Hermès steps: clogs are the chicest shoe trend Scandinavian style.

collage with some clogs, the chicest shoe trend of this year

If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky … Read more

Best colour combinations to update your wardrobe Fashion Week styling inspo.

Woman wearing matching hat, jacket and dress in a pastel colour combination.

Most people stick to the same colour combos their whole lives—black on black, beige and white, blue and red. Don’t get me wrong, I still like them, but currently, I feel like mixing different hues to try new looks. If you’re feeling the same, here are the best colour combinations from the latest Fashion Weeks … Read more

Hergé’s style inspo: the iconic Tintin outfits to wear every day Great snakes!

There are comics books and comic books, and then, there is Tintin, the young reporter with an iconic style, immortalized by Hergé. The signature look of Tintin is traditional, with plenty of timeless pieces that he wears in his own unique style. Think of trench coats, baggy pants and chic Oxford and double-monk shoes, a … Read more

3 Hollywood looks for a romantic dinner date Happy Valentine's day.

Romantic couple.

This year, Valentine’s Day celebration may be a bit different because of the lockdown, but this doesn’t mean that it shouldn’t be romantic. You may not go to a fancy restaurant, but you can prepare a beautiful candlelight dinner at home for your special one. And to celebrate Valentine’s Day in style, here are three … Read more

We have the whole winter to wear tartan jackets Get the look.

Woman wearing a neon yellow and green plaid winter jacket.

If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more