Here’s why you should wear shimmer and sequins this season Despite the pandemic.

Woman wearing a tartan coat and top with shimmer sequins

Despite the pandemic, I can’t help thinking the party season should be just around the corner, which makes me itch for shimmer and sequins, of course. But with all the restrictions and uncertainties regarding this year’s festive celebrations, are sequins out of the picture? We certainly don’t think so, and here’s why you should wear … Read more

Velour tracksuits are coming back Hello, the Noughties.

Collage with several velour tracksuits that are back this year.

Since we’re spending more time indoors than we’ve ever had, comfortable and easy-to-wear clothes have become a must. In fact, cosy cashmere pullovers and bodycon dresses, and track pants are selling faster than hotcakes this fall. But after months living under COVID restrictions, we’re longing for something a bit more glamorous. This explains why, after … Read more

6 clever ways to wear the trends for fall Update your wardrobe with few items.

Stylish woman wearing a puffy outwear and a pullover and matching bag in bright green, one of the fashion colour trends to wear in fall 2020.

Before you hit the stores and try on all the fantastic new arrivals, check six clever ways to wear the top trends for fall 2020. Of course, not all trends suit everyone the way they were presented on the runway. So it’s important to know how to wear the fall trends before jumping on the fashion wagon. … Read more

Why buying jewellery online at auctions is breaking records Rock-solid investment.

Vintage image of elegant woman wearing stunning jewellery pieces that people are buying at online jewellery auctions.

“A Diamond is Forever”, and so is gold. While the sparkling gemstone makes us think of love and engagement rings, it also represents stability and security. This is why gold and precious gemstones are the first choices for savvy investors in times of crisis, and more and more people are buying at online jewellery auctions. … Read more

From the catwalks to the streets: Blazer and Skirt is a winning duo

Among the many looks and styles that arose from the fall catwalks, there is one I think is already a classic: the chic combo Blazer and Skirt. The long shelf life outfit appeared on the catwalks in 2019 with Hedi Slimane’s first collection for Céline. But blazer and skirt, the classy French working women look, … Read more

New ways to wear and update your classic sweaters Styling tricks for fall.

Fashionista during CPHFW shows one of the new ways to wear sweaters and update your cardigan this fall.

We’ve been spotting on Instagram and in the streets of the most fashionable cities new ways to wear the classic sweaters. With these simple styling tricks, you can update the cardigans you already have in your wardrobe this fall, making them look modern and super stylish. Our editors select independently all products featured on Notorious-mag. However, … Read more

Instagram hashtag of the week: H&M Studio AW 2020 The looks we love.

Veronika Heilbrunner, one of the muses of H&M Studio AW 2020, wears a shimmering jacket and statement earrings of the limited edition.

The hashtag #hmstudio is trending on Instagram and, after reading about the collection H&M Studio AW 2020, you will understand why and become as obsessed as I am with the limited edition Autumn/Winter that H&M has just launched. H&M’s creative advisor, Ann-Sophie Johansson, explains that “The A/W 2020 muse is not afraid to challenge the … Read more

Street Style during Milan Fashion Week SS21 Inspo to wear now.

Beatrice Borromeo wears the latest Alberta Ferretti Spring Summer 2021 collection.

Despite social distancing and masks, the street style during Milan Fashion Week SS21 was quite inspiring. Fashion enthusiasts, editors, buyers and influencers took the streets of Milan in beautiful looks that you can start wearing now. We selected the best and most wearable street style outfits we saw at MFW SS21. You’ll notice that several … Read more

Italian fashion brands created their collections SS21 for a new muse: Italy

Collage_Valentino_SS21_MilanFashionWeek

Milan Fashion Week SS21 was one of the most emotional fashion weeks this season. Italian fashion brands and designers created their collections for a new muse: Italy. On Sunday, Valentino was the last big name to present its SS21 collection. It was the first time that the luxury Italian house showed a collection in Milan … Read more

Vest, the staple to add chicness and warmth this fall

Model in front of a beige wall wearing an oversized vest top paired with white shirt and bermuda by The Frankie Shop

Since the ’90s keep inspiring fashion, one of the staples you need for layering to perfection this fall is a vest. Nobody wants to use this word nowadays, but the vest is a big trend in fall 2020. The classic garment has reappeared in the sartorial scene with Gucci, Miu Miu and Max Mara. The … Read more

Peter Pan wide collars, the look you should try this fall Instagram inspo.

Among the micro-trends spotted during the last Fashion Weeks, the one that has taken over Instagram is anything but “micro”, as a matter of fact, it is quite the opposite: extra-wide Peter Pan collars. The vintage-looking collars are everywhere we look, the most stylish fashion influencers have already adopted the lace-trimmed or frilly collars that … Read more

Major sneaker trend fall 2020: sustainable brands Zalando x Adidas.

model wearing adidas in collaboration with zalando, standing on a pink chair

Sustainability is more than a buzzword or a passing whim; it is a growing concern among the fashion industry and its consumers. This is why sustainable brands are the hottest sneaker trend for fall 2020. Aware of our zeitgeist, Zalando and Adidas are collaborating in the project Take the First Step, that aims to put … Read more

Start fall on the right foot, or better said, in the right shoes 13 shoe trends for autumn.

Collage with some of the shoe trends for fall.

While everybody is enjoying the last summer days, we’ve already immersed in fall 2020 trends. And next season is a special one for shoe trends. The question is; what are the best shoes for this fall? Have we changed our habits, and consequently, our footwear choices, after so many months at home, without going out … Read more

10 Fall outfit formulas inspired by Alexa Chung Get the look.

Alexa Chung wearing a black little dress and white collar shirt in the Serpentine Gallery and Burberry event

As you may already have noticed, we love Alexa Chung’s style. Our fashion muse manages to look both cool and stylish in any situation and season of the year. So, we selected ten fall outfit formulas inspired by the British it-girl/model/presenter/influencer/fashion designer. By the way, Alexa Chung is what we like to call an influencepreneur. … Read more

Back to school looks in COVID times: what to wear Smart styles.

Woman wearing one of the Wonder Woman T-shirts, perfect for cool back to school looks.

So it’s really happening; September is just around the corner, and it’s time to think about your Back to School looks. And especially in COVID times, we want you to rock smart school outfits for this fall semester. Whether you’re actually going back to university or starting the semester with Zoom online classes at home, … Read more

6 fall bag trends worth investing in 2020 To refresh your autumn looks.

Boss, Ulla Johnson and Prada fall 2020 bags.

Accessories are your best friends when it comes to updating your looks without having to buy a whole new wardrobe. So with autumn just around the corner, we pinpointed the best handbag trends that emerged from the fall 2020 runway shows. To sum up; here are the six fall 2020 bag trends worth investing in, … Read more

Successful on Instagram: influencers that have become entrepreneurs What's the secret?

The German Instagrammer influencer and entrepreneur Tanya Seidl.

Some successful Instagram influencers are taking the leap and becoming entrepreneurs or better, ‘influencepreneurs’. They’re developing products and launching their own business ventures. However, these successful Instagrammers turned entrepreneurs signal that Instagram is not only about promoting existing brands. There is something new happening, a bunch of new businesses emerging. Take, for example, the Italian … Read more

Nordstrom Anniversary Sale: update your Fall wardrobe What's trending.

Model sitting at a train bar, wearing a zebra-print dress, hat and silk scarf.

We love online shopping, and, like any fashion-savvy, we love even more a good sale. This is why we think Nordstrom Anniversary Sale is unmissable to update your fall wardrobe. Every year, the America-based department store offers incredible discounts on their bestsellers and designers items.  Nordstrom ships to 30 countries If you aren’t in the … Read more

The summer 2020 sales are hotter than the weather Our best findings.

Four women wearing outfits that you can buy in the summer 2020 sales.

This year, summer sales are a huge event. It’s a side effect of the lockdown we’ve been living these last few months. During this period, commerce in general, dropped drastically, forcing the retail to start summer sales earlier with incredible discounts. So we selected for you the best sales, with offers that you will wear … Read more

The jelly sandals from my childhood are back In Summer and Fall.

Blue jelly sandals next to sunglasses and straw hat on the sand.

As a child, I used to wear Jelly sandals to escalate rocks at the beach without slipping or hurting my feet. The fun plastic sandals were a summertime must for children in the ’70s, ’80s and ’90s, the brighter they were, the better. I still remember the fantastic glitter-infused shimmering ones that were the most … Read more

Harry Styles’s cardigan went viral on TikTok  Knitting trend.

Harry Styles rehearsal wearing JW Anderson patchwork cardigan

Since the British singer Harry Styles wore a JW Anderson oversized knitted sweater during the rehearsal for The Today Show, the patchwork cardigan went viral on TikTok with the hashtag #HarryStylesCardigan. The patchwork cardigan The rainbow-coloured cardigan is from JW Anderson S/S 2020 men’s collection and sells for around 1400 Euros. Jonathan Anderson explained he … Read more

Simonett is our brand for feminine, modern and affordable clothes Wear it before the rest.

Woman in a park wearing a baby blue satin set

Simonett is an American ready-to-wear and accessories label founded by designer Simonett Pereira. The brand’s creative director had previously launched Style Mafia at only 22, a fashion brand that had “the youth and progressive nature of Miami in mind”, as she explained. Pereira rebranded Style Mafia, renaming it Simonett in January last year. The hand-printed … Read more

These are the five items that I need RN to update my summer wardrobe.

Gucci hat and sunglasses chains and colourful makeup to update my wardrobe.

Step by step, we are all getting back to our daily routines, which means I started looking for new items to update my summer wardrobe. Shops and restaurants are open, and I am meeting a few friends. Although I am still doing home-office,  I’ve met some work colleagues and clients. However, I am not ready … Read more