45 lovely pieces from street fashion we should buy this season Eyes wide open.

A wearable pastel blazer is among the street fashion pieces for spring.

I’m sure you’re looking forward to next season as much as we are. You’ll be happy to know that we went through all the high-street fashion shops to select the most wearable pieces to update your spring wardrobe. Inspired by the comfortable and stylish trends from the latest fashion weeks, we hand-picked easy-to-wear clothes that … Read more

Following Hermès steps: clogs are the chicest shoe trend Scandinavian style.

collage with some clogs, the chicest shoe trend of this year

If you were lucky enough to have grown up in the ’80s, or if you can’t get enough of this decade’s style, you’ll be happy to hear that clogs are the chicest shoe trend. And it came to stay for a long time. In fact, thanks to the French luxury fashion house Hermès, the chunky … Read more

Best colour combinations to update your wardrobe Fashion Week styling inspo.

Woman wearing matching hat, jacket and dress in a pastel colour combination.

Most people stick to the same colour combos their whole lives—black on black, beige and white, blue and red. Don’t get me wrong, I still like them, but currently, I feel like mixing different hues to try new looks. If you’re feeling the same, here are the best colour combinations from the latest Fashion Weeks … Read more

What to wear this season from your boyfriend’s wardrobe Underwear included.

Woman wearing oversized turtleneck and jacket from boyfriend's wardrobe.

The cold season gives you the perfect excuse to raid your boyfriend’s wardrobe and wear several layers of his comfortable, oversized (for you) clothes. Check how fashion-savvy stylists, models, and Instagram influencers style the cosy garments to look fantastic in them. Our editors select independently all products featured on Notorious-mag. However, when you buy through our … Read more

Decoding the Chinese Year of the Ox with a new Miu Miu collection Lucky us.

Miu Miu collection and campaign New Year, New Miu to celebrate the Chinese Year of the Ox.

The Chinese Year of the Ox is about to begin, and Miu Miu celebrates the Lunar New Year with the latest campaign, “Always New, Always Miu.” The Italian fashion brand welcomes the Chinese New Year with a forward-thinking attitude and states that the Miu Miu girl always looks ahead. Fresh faces for a fresh Miu … Read more

How to wear your gym clothes all day long Yes, you can.

Fashionista wearing gym clothes with Chanel jacket, a athleisure trend in 2021.

Sorry, Karl, but thanks to the athleisure trend in 2021, sweatpants are a far cry from the sign of defeat you thought they were. In fact, fashion-savvy designers and influencers like the always chic Victoria Beckham, show us how to wear gym clothes with style. Likewise, the cool Scandinavian girls, Emili Sindlev, Jeanette Madsen and … Read more

We have the whole winter to wear tartan jackets Get the look.

Woman wearing a neon yellow and green plaid winter jacket.

If you are tired of wearing your black and grey coats all winter and are looking for an option to your down-coats, we have the answer for you. Consider wearing cosy tartan jackets like our favourite influencers are doing this winter in Gstaad, London, Copenhagen and New York. As we can see on Instagram, the … Read more

Style inspiration: Walking in the park is the new coffee shop Style-to-go.

Walking in the park in style with turban and sunglasses.

With all the pandemic restrictions and social distancing, our exercise style and entire social life seem to happen while walking in the park these days. And, as Hippocrates said, “Unprecedented times require unprecedented measures“. Indeed, these strange COVID times definitely require unprecedented measures. So next time you get ready for walking with a friend or … Read more

Menswear trend: how Prada made the long john fashionable Miuccia Prada and Raf Simons Fall 2021.

Model wearing a long john layered under garments of Prada fall 2021 collection.

The first menswear collection co-creatively directed by both Miuccia Prada and Raf Simons is constructed around one main garment, a knitted long john. Surprisingly, the undergarment meant to keep men warm is worn here as the central piece of Prada menswear fall 2021 collection. A collection to stir sensations As Miuccia Prada and Raf Simons … Read more

The North Face success proves what we predicted about coats The trend piece for the pandemic season.

Gucci x The North Face campaign.

From producing outdoor recreation products for climbers to becoming one of the most desirable street style brands and collaborating with Gucci, the huge success of The North Face proves what we predicted: coats are the trend piece for the pandemic season! Everywhere you look, in the streets or on Instagram and TikTok, you’ll see The … Read more

Trends we love and where to buy them online second-hand We'll dress up again.

Vintage cardigan to buy online from the best second-hand shops.

Despite the pandemic, or maybe because of it, there are certain S/S21 trends we’re especially looking forward to wearing. From what fashion designers presented, either on the runway or online during Fashion Week, they clearly want us to dress up again! And we can’t wait for it. So, we share here the vintage-inspired trends we’ll … Read more

How to look smart and successful in 2021 if you are not Harry Styles Menswear trends.

Man in the streets of Milan, wearing a pastel colour suit, one of the trends in menswear 2021

Let’s face it; Harry Styles has become the coolest and best-dressed man on earth. The British singer is the muse of Gucci’s Alessandro Michele and a reference when it comes to contemporary fashion style. But if you don’t want to be Harry Styles, how can you look smart and successful in 2021? Check the best … Read more

Spring/Summer 21 trends emerged from Milan Fashion Week To start wearing now.

Model wearing exposed bra under denim jacket, one of the spring trends from Milan Fashion Week.

As this year comes to an end, we’re dreaming of summer more than ever, since we all hope to be out of the pandemic by then. Consequently, it’s no surprise the lockdown and self-isolation have also influenced fashion designers. As a result, here are the ten Spring/Summer 21 trends that have emerged from Milan Fashion … Read more

What to wear to celebrate the end of the challenging 2020? Yeah, it's an end.

close up of a model watching to the camera and wearing a yellow floral dress

As difficult as this year may have been, it is coming to an end, and this calls for a celebration! So, what to wear to celebrate the end of the challenging 2020? I know New Year’s Eve won’t be the same without the big parties and friends, but even in a small group or just … Read more

Is having a sense of humour the new symbol of luxury? Thanks, TikTok.

Barneys' campaign shows humour in luxury brands and industry is the new luxury.

2020 will be remembered not only because of the lockdown. But it will also be the year luxury fashion brands have created the most fun videos and campaigns, proving that a sense of humour is the new symbol of luxury. Luxury industry and aspiration For as long as I can remember, the luxury fashion industry … Read more

The shoe trend that will upgrade your A/W wardrobe right now Versatile and timeless.

Anna Baryshnikov, actress Qi Xi, and Tessa Thompson wearing loafers shoes from Miu Miu and Prada

The timeless loafers are the number one essential shoes for a clever capsule wardrobe. This classic footwear with a masculine style is a must for fall and winter. In fact, the comeback of loafers is the hottest shoe trend that will update your wardrobe for A/W 20-21. This year, loafers come in a variety of … Read more

#CloseEyeOn: 2 fashion brands to look for faux fur coats Cozy and chic.

Woman wearing one of the cool faux fur coats by fashion label Stand Studio.

One of the coat trends we’re looking forward to wearing the most this winter is the cocoon-like faux-fur coats. If you too are obsessing with the cosy outwear trend like the most stylish Instagram fashionistas and influencepreneurs, we have here the two go-to fashion brands to look for cool faux fur coats. The growing popularity … Read more

The winter long boots for tall and petite women Viva the '70s.

Like it happens every autumn, ankle boots become our number one footwear choice, for obvious reasons. But this year, as temperature goes down, boots are getting taller. In fact, we’re seeing a comeback of long boots for winter 2020, a trend not only for tall women but also for petite ones. Whether in leather or … Read more

Get the look of Marianne Faithfull, the ’60s style icon Swinging London.

Marianne Faithfull, the style icon of the '60s in Swinging London.

The personal style of the British singer Marianne Faithfull, also known as Mick Jagger’s girlfriend and iconic It-Girl from the ’60s and ’70s, is a reference when it comes to fashion in Swinging London. Our editors select independently all products featured on Notorious-mag. However, when you buy through our links, we may get a commission. Marianne Faithfull … Read more

Necklace bags: why wear a bag around your neck 

Singer Zsela wearing a necklace bag, one of the bag trends of A/W 2020.

When Jacquemus came up with the cute Le Chiquito bag last year, little did we know that tiny bags would become such a trend in A/W 2020. Not only we’re wearing mini pouches around our necks and loving it, but also the tiny necklace bags make actually total sense in our new-normal lifestyle. Why are … Read more

Here’s why you should wear shimmer and sequins this season Despite the pandemic.

Woman wearing a tartan coat and top with shimmer sequins

Despite the pandemic, I can’t help thinking the party season should be just around the corner, which makes me itch for shimmer and sequins, of course. But with all the restrictions and uncertainties regarding this year’s festive celebrations, are sequins out of the picture? We certainly don’t think so, and here’s why you should wear … Read more