Suddenly, Tory Burch reappeared on my fashion radar. For several seasons now, Tory Burch has been bringing clothing for a more modern and daring woman. Yesterday, at New York Fashion Week, the American designer showcased her Tory Burch AW 2023 collection and left everyone stunned. Tory Burch presented a cool, minimalist, luxurious collection designed for layering. According to Tory Burch, “this collection is about the confidence that comes from being unapologetically yourself. Women aren’t interested in rules, and every piece is designed to be endlessly mixed, layered, and individualized.”
Tory Burch AW 2023 Silhouette
The silhouette of the Tory Burch AW 2023 is feminine and smart, with pieces that can be mixed and matched for day and night. The deconstruction of the concept of beauty is evident in the clothes’ silhouettes. There are relaxed and functional pieces, but also elements that enhance a woman’s sexy curves. On the one hand, we see slouchy pants paired with languid shirts with extra-long sleeves. On the other hand, mesh dresses and lace-inset camisoles borrow from lingerie.
A collection for day and night
Tory Burch proposes the perfect wardrobe, capable of being used in different ways and occasions. Similar to the article we spoke about on the Lego effect of The Row brand’s clothing, and like the Olsen sisters’ brand, the Tory Burch AW 2023 collection is not short of ultra-luxurious fabrics but also super tech.
Tory Burch in a new era
This AW 2023 collection is the pinnacle of a change that began in 2018 when the American designer left her post as CEO of the brand to dedicate herself exclusively to design and creation. Today, the brand is directed by Tory Burch’s husband, Pierre-Yves Roussel, a former LVMH executive. Tory Burch is among the most successful brands in the American market, along with names such as Ralph Lauren and Michael Kors. In 2021, the company was estimated to generate annual revenue of around $1.5 billion.
