Do you know how to layer your skincare products? 

Woman look in the mirror how she layers skincare products in one step of her beauty routine.

The internet is a wonderful tool, but it can be confusing too, with the excess of information sometimes causing more harm than good. Influencers share their beauty tips on TikTok and Instagram, but unfortunately, some create confusion on how to best layer your skincare products. They teach complicated skincare routines with too many steps and … Read more

These are the hours when your cosmetics are most effective

Illustration showing a classical beauty in front of a watch that symbolize the hours when the cosmetics are more effective

Is there such a thing as the right time to apply beauty products or specific hours when cosmetics are most effective? According to science, timing is everything. It’s so essential that you should look at your watch before using cosmetics on your skin. Have you heard about Chronobiology? Knowing the hours when cosmetics are most … Read more

Beauty over 50: how mature women are changing the beauty industry

Linda Fargo, the best example of women over 50, showing her gorgeous white hair in the streets of Milan fashion week

Women over 50 are not feeling invisible anymore, thanks to the changes in the fashion and beauty industries. Or is it the other way round? Regardless of what came first, the result is clear; mature women are shaking the beauty industry, becoming brand ambassadors, influencers and models. An excellent example of the shift happening in … Read more

Sixty is not the new forty. It’s time to talk about ageism.

iris apfel, face of the ice cream magnus campaign in 2019

What exactly is ageism? While prejudice has been around forever, the word “ageism “is relatively new. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors and patterned on sexism and racism. It refers to a socially constructed way of discriminating older persons based on negative attitudes and stereotypes about ageing and … Read more

Morpheus 8: All you need to know about Judy Murray’s facelift 

before and after Morpheus 8 treatment photo from athlete Judy Murray

The Scottish tennis coach, Judy Murray, has gone recently through a surprising transformation as if she’d had a facelift. But she’s revealed her secret to looking at least ten years younger; a non-invasive treatment called Morpheus 8. The mother of Wimbledon champions, Jamie and Sir Andy Murray, explained that she’d spent most of her life … Read more

#CloseEyesOn: makeup artist Gucci Westman and her brand 

Makeup artist Gucci Westman and her makeup line Westman Atelier

If you’re tapped into the beauty world, you’ve likely heard about Westman Atelier, the scaled-back, high luxurious makeup brand line launched in 2018. The clean beauty brand is founded by a longtime Hollywood makeup artist, Gucci Westman, with ties to such stars as Halle Berry, Reese Witherspoon and Anne Hathaway. Her beauty tactics are sought … Read more

Anti Age Hair Treatment: How to stop hair fall and help to regrow it 

selma von schönburg wearing a oversized transparent glasses and showing her curly brunette hair

After the summer holidays and the beginning of a new season, September/October is just the best time of the year to start an intensive treatment of the hair. So for the past month, we have been testing the special line for anti-age hair treatment from the German-French brand La Bioesthetique. And we have good news … Read more

New hairstyle trend: Easy Breezy ’90s Curls How to style it.

Model with '90s curls, the new hairstyle trend in 2021.

It’s time to wave goodbye to the ultra-ironed hair trend and welcome back the ’90s easy-breezy curls because, finally, the natural curly hairstyle is trending not only on Instagram and TikTok but also on the runway shows for Fall/Winter 2021. Remember Julia Roberts in Pretty Woman? That’s exactly the new hairstyle trend we’re going for … Read more

Hair trends for fall 21: From Gigi Hadid to Sadie Sink What's your favourite?

Sadie Sink red hair wearing Prada_hair Trend Fall 21

Are you too craving an endless summer? Because I definitely am. However, there is good news. The upcoming season is bringing cool haircut trends, and I can’t help but share them here. To get you excited, I’ve selected the most popular celebrities on Instagram and their amazing haircut to bring you the latest hair trends … Read more

Are you washing your face accurately?

A girl applying cream to her face in her bathroom, with a toil wrapped on her hair

Undoubtedly, the pandemic has changed us, our habits and our daily beauty routines. While at home, many of us took the skincare regime to the next level. And who can blame us? We are all dreaming of that glowing skin. So it’s time to consider whether you’re washing your face accurately. To answer that, we’re … Read more

Things you should never do to your skin 

Funny mon and daughter wearing a black and a white beauty mask

We’ve all seen plenty of Instagram tutorials with makeup tricks that can change your skin and even your face! But what if I tell you that you can look radiant and with flawless skin without all that makeup too? The trick here is not what you have to do but what you should never do … Read more

What real dermatologists say about the most viral beauty trends on TikTok

cosmetic bottle with tiktok logo showing the beauty trends of the social platform

I’ve been discovering many new beauty tricks on social media and I love it. It saves me a lot of time and surely, it’s fun. Except some of these tricks seem kind of dangerous and that made me question what dermatologists say about them. That’s why I’ve done my research and I am breaking down … Read more

10 hotels with highest quality toiletries

Bathroom form Hotel Maria Christina in Bilbao, one f the 10 hotels with the highest quality toiletries

Women love to be pampered. Nothing makes us feel more special than entering a hotel bathroom to find all the fabulous beauty products waiting for us. Therefore, we have created a list of the hotels with the highest quality toiletries. Travellers have higher and higher expectations, whether on vacations or business trips. When choosing where … Read more

The best smelling fragrances of the summer 

Fresh citrus, fruity and floral perfumes are super refreshing in warmer weather. If you haven’t already chosen your new favourite summer scents for this year, we’ve listed the best fragrances to help you with. Selecting the right perfume is as important as selecting the right outfit, if not even more important. As everybody knows, when … Read more

TikTok trends helping me get back my fitness motivation

Women exercising following TikTok fitness trends.

TikTok has invaded our lives during the lockdown, and several trends have helped women keep or get in shape during the long months of working from home. Either dance routines or abdominal exercise challenges, these TikTok trends have gone viral, appearing on people’s For You pages, and some of them are definitely helping me to … Read more

The best tips to prepare your feet for the sandal season 

Illustration showing a leg resting on a coloured pillow - How to prepare your feet for sandal season.

What a wonderful feeling, the sun is shining, and it’s finally time to put away the winter coats and boots and prepare your feet for sandal season 2021! Adieu thick socks and closed footwear, hello open-toe and open-heel shoes! But before venturing out in sandals, clogs, elevated slippers and mules, please make sure you prepare … Read more

100th Jubilee of Chanel No.5: What is A Celebrity? 

Marilyn Monroe with Chanel No.5, the celebrity perfume celebrating its 100th jubilee.

The legendary perfume Chanel No.5 is celebrating its 100th jubilee. And to mark the anniversary of the world’s most famous scent, which Marilyn Monroe said was the only thing she wore to bed, the French house has brought together in a short film six prominent figures to talk about the ever-evolving notion of celebrity. The … Read more

Do You Want to Know if Beauty Supplements Can Improve Your Skin? 

Do oral beauty supplements really work?

In our never-ending quest for healthy, glowy skin, and among all the skincare trends that come and go, I’m asking myself, can beauty supplements really improve my skin? Like magic pills, oral supplements containing vitamins, biotin, hyaluronic acid and collagen, unite the beauty and wellness worlds and promise to turn back the clock and promote … Read more

Do you know what to wear during menopause? 

Woman wears yellow outwear over beige dress.

Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more

Seen on TikTok: Body shame x Healthy body Good question.

Laurel and Hardy, before words like fat shame and healthy body.

We see endless fitness, wellness, self-care, and diet trends appearing on TikTok every day. On the one hand, you have 0-size women sharing diets and exercise routines, making most young girls feel inadequate and fat. And on the other hand, overweight women preaching body positivity and self-love, which, per se, is a good thing. But … Read more

10 Reasons Why You Should Drink Enough Water

Woman smiling while she drinks enough water from fountain.

Despite what some influencers may say, there are countless reasons why you should drink enough water. In fact, drinking plenty of water can literally change your life. In other words, keeping well-hydrated is crucial for your well-being. And although you’ve heard it all before, water is something you probably don’t give much importance to in … Read more

Hi, Miniskirts: How to Turn Dry Skin Legs into Glossy and Moisturised 

Women with moisturised, glossy legs wearing shorts.

Dry, scaly skin is a real problem for many women. During winter, some of us get a kind of snake’s skin on the legs, flaky and dull. So how to get moisturised skin and glossy, smooth legs ready for summer skirts and shorts in record time?  What makes your skin dry? During the cold months, … Read more