Sixty is not the new forty. It’s time to talk about ageism.

iris apfel, face of the ice cream magnus campaign in 2019

What exactly is ageism? While prejudice has been around forever, the word “ageism “is relatively new. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors and patterned on sexism and racism. It refers to a socially constructed way of discriminating older persons based on negative attitudes and stereotypes about ageing and … Read more

Morpheus 8: All you need to know about Judy Murray’s facelift 

before and after Morpheus 8 treatment photo from athlete Judy Murray

The Scottish tennis coach, Judy Murray, has gone recently through a surprising transformation as if she’d had a facelift. But she’s revealed her secret to looking at least ten years younger; a non-invasive treatment called Morpheus 8. The mother of Wimbledon champions, Jamie and Sir Andy Murray, explained that she’d spent most of her life … Read more

#CloseEyesOn: makeup artist Gucci Westman and her brand 

Makeup artist Gucci Westman and her makeup line Westman Atelier

If you’re tapped into the beauty world, you’ve likely heard about Westman Atelier, the scaled-back, high luxurious makeup brand line launched in 2018. The clean beauty brand is founded by a longtime Hollywood makeup artist, Gucci Westman, with ties to such stars as Halle Berry, Reese Witherspoon and Anne Hathaway. Her beauty tactics are sought … Read more

Anti Age Hair Treatment: How to stop hair fall and help to regrow it 

selma von schönburg wearing a oversized transparent glasses and showing her curly brunette hair

After the summer holidays and the beginning of a new season, September/October is just the best time of the year to start an intensive treatment of the hair. So for the past month, we have been testing the special line for anti-age hair treatment from the German-French brand La Bioesthetique. And we have good news … Read more

Things you should never do to your skin 

Funny mon and daughter wearing a black and a white beauty mask

We’ve all seen plenty of Instagram tutorials with makeup tricks that can change your skin and even your face! But what if I tell you that you can look radiant and with flawless skin without all that makeup too? The trick here is not what you have to do but what you should never do … Read more

What real dermatologists say about the most viral beauty trends on TikTok

cosmetic bottle with tiktok logo showing the beauty trends of the social platform

I’ve been discovering many new beauty tricks on social media and I love it. It saves me a lot of time and surely, it’s fun. Except some of these tricks seem kind of dangerous and that made me question what dermatologists say about them. That’s why I’ve done my research and I am breaking down … Read more

Do you know what to wear during menopause? 

Woman wears yellow outwear over beige dress.

Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more

Hi, Miniskirts: How to Turn Dry Skin Legs into Glossy and Moisturised 

Women with moisturised, glossy legs wearing shorts.

Dry, scaly skin is a real problem for many women. During winter, some of us get a kind of snake’s skin on the legs, flaky and dull. So how to get moisturised skin and glossy, smooth legs ready for summer skirts and shorts in record time?  What makes your skin dry? During the cold months, … Read more

The Facialift, the new massaging tool you need now

Retro-style collage with women and The Facilift facial massaging tool.

After the Gua-Sha and jade rollers, microneedling, and high-tec electronic facial massagers, the new skincare tool you must try is called The Facialift. Trust me, your skin will thank you! The Facialift is an ingenious facial tool created by the massaging queen, Sarah Chapman. In short, she is the facialist of Victoria Beckham, Meghan Markle, … Read more

The best SPF to keep your baby’s bottom skin protected

Woman sunbathing with skin protected by the best SPF sunscreen.

You’re surely dreaming of some beautiful beach, or maybe you’re planning to spend some time near a lake, to relax while you sunbathe. No matter where you go on the next sunny days, there’s one essential item you mustn’t forget: your best SPF sunscreen to keep your skin protected. We all know by now that … Read more

The high tech skincare tools you need to try now

Woman with face mask, ready to try new high-tech skincare tools.

Our interest in skincare seems to have grown during the pandemic. In fact, online sales rose last year, and women and more and more avid to try new high-tech skincare tools. Maybe it’s because we have more time by ourselves to dedicate to skincare routines like the Korean 10 Steps with its oils, toners, and … Read more

The Best and Number 1 Moisturiser for Your Skin

Woman looking at the mirror while putting on her face a cream with urea, the best moisturiser for skin of all ages.

There’s one skincare miracle ingredient that’s been overlooked and hasn’t been praised enough, Urea, the best moisturiser for your skin. Urea is a natural compound produced by our bodies when metabolising protein. Super-efficient, this moisturiser is also among the best for exfoliating skin. What happens to skin as we age Urea works on both external … Read more

Why is the Vampire Facial so popular and does it work? 

Collage with Tom Cruise as a vampire, microneedling rollers and Kim Kardashian selfie after a vampire facial.

Among all the strange beauty treatments women may try, the Vampire Facial is probably the most popular right now. The scary-sounding name and that Kim Kardashian selfie with the face covered in blood spots doesn’t seem to deter celebrities and Instagrammers in search of perfect skin. What is the Vampire Facial? First of all, despite … Read more

Why We All Should Drink Coconut Water Every Day

Humming bird drinking coconut water from a straw in a tropical place.

Considered by many as miracle water, there are many reasons why we all should drink coconut water every day. Having grown up in Brazil, as a teenager, coconut water was my first choice to quench the thirst without putting on weight. As a matter of fact, my friends and I used to love sipping the … Read more

Judi Dench is the oldest Vogue cover star And the most beautiful.

Actress Judi Dench on Vogue UK June 2020 cover

At 85 years old, Oscar-winning actress Judi Dench stars on the Vogue UK June issue’s cover. She looks astonishingly beautiful with her sharp blue eyes and flawless skin. And Judi Dench Vogue cover is already a historical one, making her the oldest star on a cover of a fashion magazine! The photo shooting was done … Read more

Ancient Egypt Beauty Tips Still in Use Nowadays

black and white vintage photo, showing a model as Cleopatra, the queen of Egypt

Cleopatra was well known for her legendary political skills and beauty, a combination that helped her being one of the most powerful women in history. The seductive queen, who lived through political and amorous wars with kings and soldiers like Julio César and Marco Antonio, had a strict ritual of beauty. Following this adventurous life, … Read more

The benefits of Curcumin, the new superfood The greatest medicinal plant in the entire world.

Now and again, appears a new superhero, said to help us fight all types of diseases. Turmeric or curcumin has been proclaimed the new superfood! Curcumin is the active component of Turmeric, a plant of the ginger family. Grounding its roots, you get the orange powder used in curries and for dying. The name comes … Read more

6 changes in your skincare routine to get a flawless complexion 

gif showing some tools and skincare products to get a flawless skin

For most of us mortals, to get a flawless complexion is more complicated than solving math equations, especially when you’re not in your twenties anymore. Luckily, there are a few changes you can make in your skincare routine that will result in healthy-looking skin and a radiant complexion. The first two steps consist of very … Read more

The 6 best detox places in Austria. Healthy, fit and glowing.

Asiatic model sit on a swing contemplating the lake

Austria is known for its wellness and spa tradition. The incredible lakes and mountains, the clean air and pure water are some reasons for Austria lends itself to a thriving spa scene. So to start the new year with a good health plan, we checked the 6 best detox places in Austria for you. After … Read more

What’s the secret of Halle Berry’s amazing legs? And she is 54.

Halle Berry on the red carpet of John Wick 3

Everybody wants to have Halle Berry’s amazing legs. I’m not exaggerating it. I don’t know about you, but I definitely want to have her legs. She showed her pair of toned legs at the special screening of “John Wick: Chapter 3 – Parabellum” in Hollywood. In the occasion, the ex-Cat-Woman wore a black leather look … Read more

The Best Lip-Plumping Of The Market Bigger is beautiful.

Lip plumpers, what an invention! It is undoubtedly the easiest and affordable way of getting a “Botox” result, needleless and painless. Even if Rosie Alice Huntington-Whiteley or Kylie Jenner have declared that big lips are over, the trend shows no sign of cooling down. According to market researchers, big and chunky lips are still a … Read more

Why follow Trinny Woodall on Instagram Fashion, makeup and much more.

The makeup line and styling tips are some of the reasons why follow Trinny Woodall on Instagram.

I remember I used to see the fashion expert and TV presenter Trinny Woodall at parties and on TV when I lived in London, a lifetime ago. Fast-forward 20 years and here I am with other 807k people, happy to follow Trinny Woodall and her styling tips on Instagram, and here is why: Trinny Woodall, … Read more