Women over 50 are not feeling invisible anymore, thanks to the changes in the fashion and beauty industries. Or is it the other way round? Regardless of what came first, the result is clear; mature women are shaking the beauty industry, becoming brand ambassadors, influencers and models. An excellent example of the shift happening in … Read more
What exactly is ageism? While prejudice has been around forever, the word “ageism “is relatively new. The term was coined in 1969 by Robert Neil Butler to describe discrimination against seniors and patterned on sexism and racism. It refers to a socially constructed way of discriminating older persons based on negative attitudes and stereotypes about ageing and … Read more
The Scottish tennis coach, Judy Murray, has gone recently through a surprising transformation as if she’d had a facelift. But she’s revealed her secret to looking at least ten years younger; a non-invasive treatment called Morpheus 8. The mother of Wimbledon champions, Jamie and Sir Andy Murray, explained that she’d spent most of her life … Read more
If you’re tapped into the beauty world, you’ve likely heard about Westman Atelier, the scaled-back, high luxurious makeup brand line launched in 2018. The clean beauty brand is founded by a longtime Hollywood makeup artist, Gucci Westman, with ties to such stars as Halle Berry, Reese Witherspoon and Anne Hathaway. Her beauty tactics are sought … Read more
After the summer holidays and the beginning of a new season, September/October is just the best time of the year to start an intensive treatment of the hair. So for the past month, we have been testing the special line for anti-age hair treatment from the German-French brand La Bioesthetique. And we have good news … Read more
We’ve all seen plenty of Instagram tutorials with makeup tricks that can change your skin and even your face! But what if I tell you that you can look radiant and with flawless skin without all that makeup too? The trick here is not what you have to do but what you should never do … Read more
I’ve been discovering many new beauty tricks on social media and I love it. It saves me a lot of time and surely, it’s fun. Except some of these tricks seem kind of dangerous and that made me question what dermatologists say about them. That’s why I’ve done my research and I am breaking down … Read more
Forget the stereotype of menopause dressing; today, women are looking for clothes that make them feel beautiful, modern and cool. We all know the challenges women face during menopause, but this is also the time to have fun with what you wear and enjoy fashion. Did you know that the new influencers are 50+? Just … Read more
Dry, scaly skin is a real problem for many women. During winter, some of us get a kind of snake’s skin on the legs, flaky and dull. So how to get moisturised skin and glossy, smooth legs ready for summer skirts and shorts in record time? What makes your skin dry? During the cold months, … Read more
The first thing one notices when meeting someone is the person’s smile. And not only a nice smile tells a lot about the person but also, having white teeth makes you look a lot younger; in fact, it works better than Botox! Besides going to the dentist to look for a teeth whitening treatment, there … Read more
After the Gua-Sha and jade rollers, microneedling, and high-tec electronic facial massagers, the new skincare tool you must try is called The Facialift. Trust me, your skin will thank you! The Facialift is an ingenious facial tool created by the massaging queen, Sarah Chapman. In short, she is the facialist of Victoria Beckham, Meghan Markle, … Read more
You’re surely dreaming of some beautiful beach, or maybe you’re planning to spend some time near a lake, to relax while you sunbathe. No matter where you go on the next sunny days, there’s one essential item you mustn’t forget: your best SPF sunscreen to keep your skin protected. We all know by now that … Read more
Our interest in skincare seems to have grown during the pandemic. In fact, online sales rose last year, and women and more and more avid to try new high-tech skincare tools. Maybe it’s because we have more time by ourselves to dedicate to skincare routines like the Korean 10 Steps with its oils, toners, and … Read more
There’s one skincare miracle ingredient that’s been overlooked and hasn’t been praised enough, Urea, the best moisturiser for your skin. Urea is a natural compound produced by our bodies when metabolising protein. Super-efficient, this moisturiser is also among the best for exfoliating skin. What happens to skin as we age Urea works on both external … Read more
Among all the strange beauty treatments women may try, the Vampire Facial is probably the most popular right now. The scary-sounding name and that Kim Kardashian selfie with the face covered in blood spots doesn’t seem to deter celebrities and Instagrammers in search of perfect skin. What is the Vampire Facial? First of all, despite … Read more
Considered by many as miracle water, there are many reasons why we all should drink coconut water every day. Having grown up in Brazil, as a teenager, coconut water was my first choice to quench the thirst without putting on weight. As a matter of fact, my friends and I used to love sipping the … Read more
At 85 years old, Oscar-winning actress Judi Dench stars on the Vogue UK June issue’s cover. She looks astonishingly beautiful with her sharp blue eyes and flawless skin. And Judi Dench Vogue cover is already a historical one, making her the oldest star on a cover of a fashion magazine! The photo shooting was done … Read more
Cleopatra was well known for her legendary political skills and beauty, a combination that helped her being one of the most powerful women in history. The seductive queen, who lived through political and amorous wars with kings and soldiers like Julio César and Marco Antonio, had a strict ritual of beauty. Following this adventurous life, … Read more
Now and again, appears a new superhero, said to help us fight all types of diseases. Turmeric or curcumin has been proclaimed the new superfood! Curcumin is the active component of Turmeric, a plant of the ginger family. Grounding its roots, you get the orange powder used in curries and for dying. The name comes … Read more
For most of us mortals, to get a flawless complexion is more complicated than solving math equations, especially when you’re not in your twenties anymore. Luckily, there are a few changes you can make in your skincare routine that will result in healthy-looking skin and a radiant complexion. The first two steps consist of very … Read more
Austria is known for its wellness and spa tradition. The incredible lakes and mountains, the clean air and pure water are some reasons for Austria lends itself to a thriving spa scene. So to start the new year with a good health plan, we checked the 6 best detox places in Austria for you. After … Read more
Everybody wants to have Halle Berry’s amazing legs. I’m not exaggerating it. I don’t know about you, but I definitely want to have her legs. She showed her pair of toned legs at the special screening of “John Wick: Chapter 3 – Parabellum” in Hollywood. In the occasion, the ex-Cat-Woman wore a black leather look … Read more
Lip plumpers, what an invention! It is undoubtedly the easiest and affordable way of getting a “Botox” result, needleless and painless. Even if Rosie Alice Huntington-Whiteley or Kylie Jenner have declared that big lips are over, the trend shows no sign of cooling down. According to market researchers, big and chunky lips are still a … Read more