The giant online fashion destination, MyTheresa, collaborated with the French It-Girl, Camille Rowe and French brand Patou to create the perfect Paris-Summer capsule collection. The French actress and influencer flawlessly embody the nonchalance of the Parisian woman, much like the brand Patou does. The collaboration between Patou x MyTheresa brings forth the finest looks for a romantic summer in the city.
Patou is a part of the history of French fashion.
For those seeking to create a wardrobe with classic and heritage clothing, Patou is the go-to brand. Formerly known as Jean Patou, Patou is a renowned French fashion brand with a rich history. Founded by Jean Patou in 1914, it quickly gained recognition for its innovative designs and luxurious materials. Jean Patou himself was a prominent figure in the fashion industry, known for his elegant and sporty creations.
During the 1920s, Patou introduced various groundbreaking designs. He is credited with popularizing the flapper style, characterized by loose, knee-length dresses that symbolized women’s liberation and departed from the restrictive corsets of the past. The brand also became known for its use of vibrant colours and bold patterns, setting itself apart from other couture houses.
Patou Today
In recent times, the brand has experienced a revival under the creative direction of designer Guillaume Henry and the fashion conglomerate LVMH. Patou maintains its focus on timeless elegance and high-quality craftsmanship while incorporating a modern touch.
Patou’s collections feature a mix of ready-to-wear clothing, accessories, and fragrances. The brand strives to create pieces that embody French charm by combining classic elements with contemporary twists. From tailored suits and dresses to casual separates, Patou offers a range of versatile designs for both women and men. While Patou boasts a strong heritage, it continues to adapt to the ever-changing fashion landscape, ensuring its relevance in the industry.
Our Favourite French Girl Looks for a Romantic Summer
1- Looks for a Romantic Summer: Pyjama shorts
2- A Pink Parisian Summer
3- These Mini Skirts!
4- Survive Summer with These Accessories
Images courtesy of MyTheresa