The Swedish high-street label is dropping today its Spring ’20 Studio Collection in selected stores and online shop. Believe it or not, is one of the most anticipated fashion launches. Even with all the luxury brands debuting their Spring collections this fashion month, H&M’s Studio Collection is making news.
The 45 pieces of H&M’s Studio Collection are more fashion-forward than the brand’s usual line and in sustainable fabrics like organic cotton and recycled polyester.
Ann-Sofie Johansson, the brand’s Creative Advisor, explains that “H&M Studio is for the fashionista. It is something extra and out of the ordinary.” The collection counted with an exclusive design team who found inspiration in the free-spirited surf culture during a trip to the island Gotland. Funnily enough, this island is known as “Swedish Hawaii” and is a surf paradise for the Swedes. With a lunar-like surface, Gotland island is present in the pints of this collection. “The inspiration behind this season’s collection is freedom; the beauty of freedom, the strength of freedom.
The Spring ’20 Studio Collection is both refined and raw. The blouses and dresses are voluminous, with details such as the draped effect. For your inner surfer, Studio Collection offers beautiful sporty separates.
The tailored pieces come with a twist; the cream jacket with big ’90s shoulders has a raw-edged hem, and suits should be worn with chunky platform ankle boots.
As for colours, the garments come in electric pink, acid green and cobalt blue set against cream and limestone. We especially like this cobalt blue midi dress with a tiered effect and the pink leather pants!
The H&M’s Studio Collection will sell in seconds so you must hurry.
Ready, steady, go!
Images courtesy of H&M