A minimalist runway in a marble quarry? COS just redefined soft power dressing.
COS surprised its followers by unveiling a ‘see-now, buy-now‘ runway show in Greece for the official launch of its Spring/Summer 2025 collection. A location favoured by fashion heavyweights—Chanel’s Métiers d’Art (2017), Dior Cruise (2022), and even Jacquemus—but this time, COS took the concept deeper, quite literally.
The London-based brand staged the show in the cavernous Dionyssos marble quarry, home to the same fine marble once used by ancient Greek sculptors for the Parthenon and Erechtheion. It’s a poetic and symbolic choice for a brand that lives at the intersection of modern architecture and timeless minimalism.
COS Womenswear – An Ethereal Summer
This season, COS drew inspiration from the Renaissance, echoing the era’s reverence for sculpture and craftsmanship. Think Michelangelo meets modern minimalism.
The collection explores the tension between structure and fluidity, much like marble itself—strong, enduring, and yet soft in its veins and hue. Fabrics are featherlight and sheer, revealing subtle hints of the body beneath.
Expect a colour palette of off-whites, warm terracottas, deep browns, and muted blues drifting into rich navy.
Signature COS tailoring remains: clean lines, architectural forms, and intentional cuts. Footwear completes the looks—pointed suede mules, classic ballerinas, and minimalist sock boots that are as versatile as they are elegant.
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COS Menswear – Effortless Elegance
Menswear continues the COS conversation between luxury and function. Classic silhouettes are pared back, reshaped, and softened.
One standout? A pair of silk Bermuda shorts worn with a matching tunic—proof that relaxed summer staples can still feel elevated. There’s a clear sense of ease throughout the collection, from sleeveless tailoring to subtle draping and lightweight layering.
If you’re building a capsule wardrobe for summer, this is a masterclass in how to do it with style and longevity.
Related: Soft Power Dressing: What It Is and How to Wear It
COS Celebrities – The Olympus of Soft Power Dressing
With its minimalist aesthetic and commitment to timeless design, COS continues to attract a global following among the fashion-savvy and A-list elite.
In Greece, the front row included Oscar-winner Adrien Brody, Gemma Chan, Jodie Turner-Smith, Sharon Stone, Heart Evangelista and designer Georgina Chapman. Fashion insiders like Tamu McPherson and Niki Wu Jie added style cred, proving once again that COS is quietly dominating the world of modern luxury.
Ready to Shop?
Every piece from the COS Spring/Summer 2025 collection is already available in stores and online.
Discover more: Shop the COS SS25 Collection