Just like coats and autumn, croissants and coffee are an inseparable pair, especially when the weather starts to cool. We’ve already talked about leather jackets, especially suede, as the pièce de résistance of the season. But what if you’re after an anti-trend, timeless, and effortlessly chic coat? Look no further than Marfa Stance, a brand known for its luxury multifunctional coats.
At Notorious, we champion the #buyless and #buybetter philosophy. And with Marfa Stance’s outerwear, you can create a sustainable and intelligent capsule wardrobe that exudes effortlessness. Their coats are designed to be multifunctional, allowing you to customise and transform the reversible pieces into various types of outerwear to suit the season. In other words, all you need is one seasonless coat, which can be endlessly adapted with different accessories—saving you from owning dozens of jackets and helping reduce the fashion industry’s environmental footprint. Genius!
How It All Began
Before launching Marfa Stance in 2019, Georgia Dant spent 15 years designing outerwear at Burberry and Rag & Bone. She came up with the idea for a multifunctional coat while travelling between London and New York. Like so many women who have struggled with packing for different climates while trying to maintain a polished look, Dant dreamt of a coat that could adapt to multiple needs and still look stylish.
Can You Really Convert a Winter Coat Into a Summer Jacket?
Dant says she wanted to “create a garment you can climate-control and wear all year round, building it up for winter with accessories, and stripping it back for spring and summer.” For example, Marfa Stance’s foundational pieces can be customised with waterproof outers, detachable collars, hoods, and interchangeable linings. The inner lining might become a sleek vest, while a shearling-hooded jacket can be transformed into a classic leather bomber.
Dant explains, “It’s about creating a unique, personalised, timeless, and seasonless garment that fits into your life. One coat, multiple accessories—ready for whoever you are and wherever you go.”
The Most Versatile Outerwear You’ll Ever Own
You can style and adapt this multi-purpose outerwear to suit the weather, your tastes, and your individuality. Marfa Stance coats evolve with you, season after season, following trends but remaining timeless. In addition to their enduring designs, the quality of the craftsmanship allows you to build, transform, and personalise a piece that will last a lifetime.
The garments are versatile, wearable, and modern. Dant designs with purpose, combining style with functionality. Marfa Stance outerwear is produced by family-run factories in Italy, using recycled or deadstock fabrics sourced from Japan and Italy, ensuring sustainability is at the core of the brand.
Who Wears Marfa Stance?
Naomi Watts, Alexa Chung, Lila Moss, and Poppy Delevingne have all been spotted in Marfa Stance. And Forbes magazine has said that designer Georgia Dant is making functional dressing the new Quiet Luxury. Et voilà!
Photo courtesy of Marfa Stance. Photographer: Amanda Lee Tromp – Marfa Musel: Jan De Villeneuve and her daughters Daisy and Poppy